Middle-Market Focus R2 Unified Technologies primarily serves mid-market enterprises, government agencies, and educational institutions in South Florida, indicating strong potential for customized IT solutions and scalable services tailored to organizations seeking reliable technology infrastructure.

Growing Revenue Stream With an estimated revenue of 25 to 50 million dollars, R2 presents opportunities for upselling advanced cloud, virtualization, and network optimization services to expand their current offerings and enhance operational efficiency.

Recent Partnership Expansion The company's partnership with Bidtellect and collaboration with Cisco for high-throughput network upgrades suggest openness to integrating cutting-edge networking and infrastructure solutions, creating opportunities for sales in networking hardware, software, and support.

Technology Ecosystem Utilizing a diverse tech stack including cloud/mail integration and marketing platforms indicates a focus on digital transformation initiatives, opening doors for sales in cloud services, unified communications, cybersecurity, and automation tools.

Industry Positioning Operating within a competitive landscape with companies like FirstLight Fiber and Windstream, R2's emphasis on network and infrastructure solutions offers opportunities to position advanced networking and virtualization services to differentiate from competitors.