Insights

Global Expansion Rabbie’s Tours has expanded from UK and Ireland to select regions of mainland Europe, including Italy and Switzerland, presenting cross-border collaboration opportunities with regional DMCs, tour operators, and travel agents seeking small-group experiences.

Sustainable Prestige Holding a B Corp status and strong customer advocacy metrics (high NPS and positive Trustpilot/TripAdvisor) positions Rabbie’s as an attractive partner for brands prioritizing responsible tourism and co-branded sustainability campaigns.

Private & Corporate Offering private tours for businesses, DMCs, and corporate travel planners creates sales avenues for incentive programs, team-building events, and concierge-style itineraries targeted at premium clients and enterprise accounts.

Agent Partnerships Existing robust agent relationships with competitive commissions and dedicated trade support indicate potential to scale via additional agency channel programs, training, and performance-based incentives to broaden reach.

Scale & Experience Large revenue footprint with mid-sized employee base and a scalable tour model (max 16 passengers, guided storytelling) suggests opportunities to bundle experiences, add-on services, and cross-sell value-added itineraries to existing customers and partners.

Rabbie's Tours Tech Stack

Rabbie's Tours uses 8 technology products and services including Adobe Premiere Pro, Cloudflare, Figma, and more. Explore Rabbie's Tours's tech stack below.

  • Adobe Premiere Pro
    Audio, Video, Graphics
  • Cloudflare
    Content Management System
  • Figma
    Design
  • Zoho Mail
    Email
  • Sage
    Enterprise Resource Planning
  • Element UI
    Javascript Frameworks
  • Microsoft Azure
    Platform As A Service
  • Microsoft Teams
    Team Collaboration

Rabbie's Tours's Email Address Formats

Rabbie's Tours uses at least 1 format(s):
Rabbie's Tours Email FormatsExamplePercentage
First.Last@rabbies.comJohn.Doe@rabbies.com
76%
First@rabbies.comJohn@rabbies.com
20%
Last@rabbies.comDoe@rabbies.com
4%

Frequently Asked Questions

What is Rabbie's Tours's official website and social media links?

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Rabbie's Tours's official website is rabbies.com and has social profiles on LinkedIn.

How much revenue does Rabbie's Tours generate?

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As of July 2026, Rabbie's Tours's annual revenue is estimated to be $100M - $250M.

What is Rabbie's Tours's NAICS code?

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Rabbie's Tours's NAICS code is 5615 - Travel Arrangement and Reservation Services.

How many employees does Rabbie's Tours have currently?

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As of July 2026, Rabbie's Tours has approximately 168 employees across 3 continents, including EuropeNorth AmericaOceania. Key team members include Chief Executive Officer: H. R.Chief Financial Officer: F. R.Head Of Commercial: S. M.. Explore Rabbie's Tours's employee directory with LeadIQ.

What industry does Rabbie's Tours belong to?

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Rabbie's Tours operates in the Travel Arrangements industry.

What technology does Rabbie's Tours use?

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Rabbie's Tours's tech stack includes Adobe Premiere ProCloudflareFigmaZoho MailSageElement UIMicrosoft AzureMicrosoft Teams.

What is Rabbie's Tours's email format?

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Rabbie's Tours's email format typically follows the pattern of First.Last@rabbies.com. Find more Rabbie's Tours email formats with LeadIQ.

When was Rabbie's Tours founded?

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Rabbie's Tours was founded in 1993.
Rabbie's Tours logo

Rabbie's Tours

Travel ArrangementsScotland, United Kingdom51-200 Employees

Rabbie's Tours is a UK-based travel operator that designs and runs scheduled small-group tours. Founded in 1993 and based in Edinburgh, Scotland, the company emphasizes intimate experiences with groups capped at 16 passengers, and departures are guaranteed once a booking is made. Its itineraries blend iconic sights with lesser-known locales across the UK and Europe, including Scotland's Highlands, England's castles, and Ireland's coastlines, with expansion into select regions of mainland Europe such as Italy and Switzerland.

Guides are described as storytellers who bring local culture to life, and the business pursues responsible travel as a core principle through its B Corp status. The company offers private tours for businesses and groups and works with travel agents to support partner bookings. In 2025, Rabbies Trail Burners Ltd. received the King's Award for Enterprise in International Trade, and a trained botanist joined the company as a driver guide.

Section iconCompany Overview

NAICS Code
5615 - Travel Arrangement and Reservation Services
Founded
1993
Employees
51-200

Section iconFunding & Financials

  • $100M - $250M

    Rabbie's Tours's revenue is estimated to be in the range of $100M - $250M

Section iconFunding & Financials

  • $100M - $250M

    Rabbie's Tours's revenue is estimated to be in the range of $100M - $250M

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