Insights

Strong Market Presence Sportsbet's leadership position in the Australian online wagering industry, with a significant market share and a large customer base exceeding 2.4 million, indicates substantial opportunities for advanced analytics, personalized marketing solutions, and customer engagement tools to further deepen market penetration.

Tech-Driven Innovation With a focus on technological advancement demonstrated by recent MarTech stack revamps and partnerships with digital transformation specialists, there is a clear demand for innovative software solutions, SaaS platforms, and data analytics services to support their growth and compliance efforts.

Regulatory Focus Sportsbet's proactive approach to compliance and recent agreements with financial authorities suggest a need for compliance management tools, legal advisory services, and cybersecurity solutions to mitigate risks associated with anti-money laundering and gaming regulations.

Expansion & Partnerships The company's recent partnership with Melbourne Racing Club and strategic hires imply an open approach to collaboration and market expansion, presenting opportunities for B2B service providers in sponsorship management, event marketing, and industry-specific platform integration.

Talent & Culture Sportsbet's recognition as a top employer and its diverse, inclusive workforce highlight potential opportunities for HR tech startups, employee engagement platforms, and training solutions tailored to the gaming and tech industries seeking to attract and retain top talent.

Sportsbet Tech Stack

Sportsbet uses 8 technology products and services including Snapchat, GitHub, Akamai, and more. Explore Sportsbet's tech stack below.

  • Snapchat
    Audio, Video, Graphics
  • GitHub
    Communication And Collaboration
  • Akamai
    Content Delivery Network
  • Articulate 360
    Education Management
  • DocuSign
    Miscellaneous
  • Ruby
    Programming Languages
  • Datadog
    Real User Monitoring
  • Plyr
    Video Players

Media & News

Sportsbet's Email Address Formats

Sportsbet uses at least 1 format(s):
Sportsbet Email FormatsExamplePercentage
First.Last@sportsbet.com.auJohn.Doe@sportsbet.com.au
48%
FirstL@sportsbet.com.auJohnD@sportsbet.com.au
4%
First.Last@sportsbet.com.auJohn.Doe@sportsbet.com.au
48%

Frequently Asked Questions

Where is Sportsbet's headquarters located?

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Sportsbet's main headquarters is located at 367 Collins Street, Melbourne, VIC 3000, AU. The company has employees across 6 continents, including OceaniaEuropeAfrica.

What is Sportsbet's official website and social media links?

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Sportsbet's official website is sportsbet.com.au and has social profiles on LinkedIn.

What is Sportsbet's NAICS code?

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Sportsbet's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Sportsbet have currently?

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As of October 2025, Sportsbet has approximately 1.4K employees across 6 continents, including OceaniaEuropeAfrica. Key team members include Chief Executive Officer: B. E.Chief Executive Officer: P. S.Chief Operating Officer: D. B.. Explore Sportsbet's employee directory with LeadIQ.

What industry does Sportsbet belong to?

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Sportsbet operates in the IT Services and IT Consulting industry.

What technology does Sportsbet use?

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Sportsbet's tech stack includes SnapchatGitHubAkamaiArticulate 360DocuSignRubyDatadogPlyr.

What is Sportsbet's email format?

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Sportsbet's email format typically follows the pattern of First.Last@sportsbet.com.au. Find more Sportsbet email formats with LeadIQ.

When was Sportsbet founded?

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Sportsbet was founded in 1993.
Sportsbet

Sportsbet

IT Services and IT ConsultingAustralia1001-5000 Employees

Sportsbet is an industry-leading online wagering platform, proudly employing more than 1,300 Australians – more than half of which work in tech and data science.

We serve a customer base of more than 2.4 million with a customer led, insights driven, fast and connected approach, enabling Australians to safely wager on their favourite racing and sports events. In 2023 we were recognised by work180 as one of the top 10 Australian employers for women. 

We take pride in our products, our people, our platforms, and our partnerships. Our relationships with Australia’s top racing bodies and sporting codes help us contribute to the growth of local and national competitions and support grassroots participation.

As market leaders in Australian online wagering, we are committed to corporate and social responsibility and we meet and exceed regulatory requirements to ensure the protection and well-being of our customers, setting high standards in our industry.

We work hard and play hard, so along with a competitive salary and generous performance-based bonus, here’s some of our other perks:

-25 days annual leave
-Genuine flex & remote working policy with a $1050 WFH office allowance
Tailored career dev programs
-Discounted gym memberships, free breakfast, loads of event & conference tickets
-Access to our Employee Assistance Program and a Circle In membership
come back for 4 days, get paid for 5.

We’re a flexible, progressive, open-minded, and inclusive employer who welcomes you for who you as you are. To make sure you are the best person for Sportsbet we assess behaviours, learning agility and expertise.

Section iconCompany Overview

Headquarters
367 Collins Street, Melbourne, VIC 3000, AU
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
1993
Employees
1001-5000

Section iconFunding & Financials

  • $50M$100M

    Sportsbet's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Sportsbet's revenue is estimated to be in the range of $50M$100M

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