Strong Market Position Raet is a market leader in cloud HR and payroll solutions in the Netherlands, supported by its integration with Visma, a major European cloud software player. This provides a competitive edge in securing enterprise clients seeking reliable, scalable HR technology.

Enterprise Customer Base With a focus on large organizations and a significant employee count reaching into the thousands, Raet offers solutions tailored to complex organizational needs, presenting opportunities to upsell comprehensive HR analytics and integrated platform services.

Growth Through Cloud Focus Raet’s emphasis on cloud-based HR services aligns well with current market trends favoring SaaS solutions. This positions the company to attract clients seeking flexible, accessible HR management tools, especially among digital transformation initiatives.

Technology Stack & Integration Utilizing advanced technologies such as .NET, Google optimize, and cloud security measures, Raet demonstrates strong technical expertise. There are opportunities to leverage these capabilities to cross-sell new features like AI-driven analytics or enhanced security offerings.

Industry Alliances As part of Visma, Raet benefits from a broad network of strategic partnerships and a European footprint. Engaging with these alliances can unlock joint sales opportunities with other Visma subsidiaries and access to new markets across Scandinavia and Europe.