Market position Raketech operates in the iGaming performance marketing space with a platform-first approach via AffiliationCloud, indicating a potential for cross-sell of marketing tech, data partnerships, and publisher-network expansion to grow monetization for operators and affiliates.

Growth levers With 51-200 employees and a revenue range of 1M–10M, there is room to scale through enhanced performance marketing tooling, expanded publisher networks, and higher-value deals with operators seeking scalable acquisition channels in regulated gaming markets.

Tech stack</tagline> Utilizes standard web and marketing tech (Twilio, Google Sheets, PHP, Yoast, etc.) presenting opportunities to upsell premium analytics, automation, and integration services to optimize attribution, data sharing, and partner onboarding for operators and publishers.

Customer opportunities Platform connects operators, publishers, and audiences, suggesting cross-sell of affiliate management, data-driven insights, and performance dashboards to enhance visibility, attribution accuracy, and revenue sharing with existing partnerships.

Market potential Being in gambling facilities and casinos with a Malta base positions Raketech to leverage regulatory-friendly markets and expansion into EU iGaming jurisdictions, offering scalable marketing technology solutions to operators seeking compliant growth.