Insights

Acquisition Footprint Rational Interaction has been acquired by Wipro Digital, indicating strong enterprise backing and potential access to Wipro’s global client base and resources for cross-sell opportunities in digital CX and advertising services.

Midmarket Scale With 51-200 employees and revenue in the 10–25 million range, target midmarket clients seeking digital customer experience capabilities, leveraging Rational’s design and CX strengths aligned with large-scale enterprise capabilities.

Tech Stack Synergy Current tools (Power Automate, Azure Cosmos DB, GraphQL, IBM FileNet, Adobe Photoshop, Google Analytics, SonarQube, SNS) enable automation, analytics, content creation, and enterprise data management—presenting upsell paths in automation, data-driven CX, and DevOps-style quality assurance.

Industries & Competition Operating in Advertising Services with peers of similar size and revenue suggests opportunities in digital marketing optimization, CX design, and campaign analytics, while competing with midcap players and niche agencies for customer experience transformation projects.

Growth Signals Publicized acquisition and ongoing rebranding to Designit imply momentum and expansion potential, making a case for pursuing larger CX modernization, platform migrations, and integrated marketing technology engagements.

Rational Tech Stack

Rational uses 8 technology products and services including Adobe Premiere Pro, Azure Data Explorer, Amazon S3, and more. Explore Rational's tech stack below.

  • Adobe Premiere Pro
    Audio, Video, Graphics
  • Azure Data Explorer
    Big Data Processing
  • Amazon S3
    Content Delivery Network
  • Umbraco
    Content Management System
  • OAuth
    Identity And Access Management
  • Arm
    IT Infrastructure
  • Perl
    Programming Languages
  • Smartsheet
    Project Management

Media & News

Rational's Email Address Formats

Rational uses at least 2 format(s):
Rational Email FormatsExamplePercentage
First@rationalagency.comJohn@rationalagency.com
67%
Last@rationalagency.comDoe@rationalagency.com
20%
First.Last@rationalagency.comJohn.Doe@rationalagency.com
10%
FirstL@rationalagency.comJohnD@rationalagency.com
3%
First.Last@rationalcx.comJohn.Doe@rationalcx.com
51%
First@rationalcx.comJohn@rationalcx.com
34%
FirstL@rationalcx.comJohnD@rationalcx.com
10%
FirstLas@rationalcx.comJohnDoe@rationalcx.com
5%

Frequently Asked Questions

What is Rational's phone number?

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You can contact Rational's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Rational's stock symbol?

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Rational is a publicly traded company; the company's stock symbol is HSUTX.

What is Rational's official website and social media links?

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Rational's official website is rationalcx.com and has social profiles on LinkedIn.

What is Rational's SIC code NAICS code?

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Rational's SIC code is 8742 - Management Consulting Services NAICS code is 541613 - Marketing Consulting Services.

How many employees does Rational have currently?

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As of July 2026, Rational has approximately 82 employees across 4 continents, including North AmericaEuropeAsia. Key team members include Chief Of Staff: T. B.President: P. Z.Founder: A. K.. Explore Rational's employee directory with LeadIQ.

What industry does Rational belong to?

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Rational operates in the Advertising Services industry.

What technology does Rational use?

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Rational's tech stack includes Adobe Premiere ProAzure Data ExplorerAmazon S3UmbracoOAuthArmPerlSmartsheet.

What is Rational's email format?

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Rational's email format typically follows the pattern of First@rationalagency.com. Find more Rational email formats with LeadIQ.

When was Rational founded?

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Rational was founded in 2009.

Rational

Advertising ServicesWashington, United States51-200 Employees

Rational Interaction is an advertising services company headquartered in Seattle, Washington, at 1201 Third Avenue, Suite 5200, 98101. The company has between 51 and 200 employees. It was acquired by Wipro Digital and is now Designit, a Wipro company, following the February 2020 transaction for $52 million. Recent reporting describes Rational as a Seattle-based digital customer experience consultancy, reflecting a focus on digital customer experiences alongside advertising services. Its website is https://rationalcx.com, and reported revenue ranges from $10 million to $25 million.

Section iconCompany Overview

Phone number
SIC Code
8742 - Management Consulting Services
Stock Symbol
HSUTX
NAICS Code
541613 - Marketing Consulting Services
Founded
2009
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    Rational's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Rational's revenue is estimated to be in the range of $10M$25M

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