Insights

Market Focus Identify Rational as a mid-sized advertising services firm with a recent transformation into Designit under Wipro, signaling a potential target for design-led marketing automation, customer experience modernization, and strategic branding services across large B2B and B2C sectors.

Financial Signals Revenue range of 10–25 million and a 51–200 employee base suggest capacity for scalable projects, making them a fit for mid-market partnerships, managed services, and ongoing creative operations outsourcing.

Tech Stack Usage of Adobe Creative Cloud, Databricks, .NET, Spring Boot, and SharePoint indicates openness to integrated creative engineering, data-driven marketing, and cross-platform collaboration solutions that can be packaged as a combined CX/marketing technology offering.

Strategic Evolution As Designit under Wipro, there may be alignment opportunities with global digital transformation initiatives, offering design, UX, and service design capabilities to augment multinational clients’ brand experience programs.

Funding Background The historical connection to Rational Funds and diversified investment interests suggests potential for co-branded marketing, thought leadership collaborations, or pilot programs in financial services and consumer brands seeking rational, brand-led growth.

Similar companies to Rational

Rational Tech Stack

Rational uses 8 technology products and services including Microsoft Power Apps, Adobe Creative Cloud, MicroStrategy, and more. Explore Rational's tech stack below.

Media & News

Rational's Email Address Formats

Rational uses at least 8 email formats:
Rational Email FormatsExamplePercentage
First@rationalagency.comJohn@rationalagency.com
67%
Last@rationalagency.comDoe@rationalagency.com
20%
First.Last@rationalagency.comJohn.Doe@rationalagency.com
10%
FirstL@rationalagency.comJohnD@rationalagency.com
3%
First.Last@rationalcx.comJohn.Doe@rationalcx.com
51%
First@rationalcx.comJohn@rationalcx.com
34%
FirstL@rationalcx.comJohnD@rationalcx.com
10%
FirstLas@rationalcx.comJohnDoe@rationalcx.com
5%

Frequently Asked Questions

What is Rational's phone number?

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You can contact Rational's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Rational's stock symbol?

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Rational is a publicly traded company; the company's stock symbol is HSUTX.

What is Rational's official website and social media links?

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Rational's official website is rationalcx.com and has social profiles on LinkedIn.

How much revenue does Rational generate?

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As of August 2026, Rational's annual revenue is estimated to be $10M - $25M.

What is Rational's SIC code and NAICS code?

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Rational's SIC code is 8742 - Management Consulting Services and NAICS code is 541613 - Marketing Consulting Services.

How many employees does Rational have currently?

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As of August 2026, Rational has approximately 84 employees across 5 continents, including North America, Europe and Asia. Key team members include Chief Of Staff: T. B., President: P. Z. and Head Of Information Technology Service Desk: K. W. Explore Rational's employee directory with LeadIQ.

What industry does Rational belong to?

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Rational operates in the Advertising Services industry.

What technology does Rational use?

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Rational's tech stack includes Microsoft Power Apps, Adobe Creative Cloud, MicroStrategy, Tableau, Snowflake, Microsoft SQL Server, Klaviyo and Oracle Eloqua.

What is Rational's email format?

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Rational's email format typically follows the pattern of First@rationalagency.com. Find more Rational email formats with LeadIQ.

When was Rational founded?

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Rational was founded in 2009.
Rational logo

Rational

Advertising ServicesWashington, United States51-200 Employees

Rational Interaction is an advertising services company headquartered in Seattle, Washington, at 1201 Third Avenue, Suite 5200, 98101. The company has between 51 and 200 employees. It was acquired by Wipro Digital and is now Designit, a Wipro company, following the February 2020 transaction for $52 million. Recent reporting describes Rational as a Seattle-based digital customer experience consultancy, reflecting a focus on digital customer experiences alongside advertising services. Its website is https://rationalcx.com, and reported revenue ranges from $10 million to $25 million.

Section iconCompany Overview

Phone number
SIC Code
8742 - Management Consulting Services
Stock Symbol
HSUTX
NAICS Code
541613 - Marketing Consulting Services
Founded
2009
Employees
51-200

Section iconFunding & Financials

  • $10M - $25M

    Rational's revenue is estimated to be in the range of $10M - $25M

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