Strategic Affiliation Leverage the Reading Royals’ NHL and AHL affiliations with the Philadelphia Flyers and Lehigh Valley Phantoms to offer cross-promotional sponsorships, in-arena branding, and joint community initiatives that amplify reach to both hockey and local sports fans.

Community Engagement capitalize on their active local community presence such as Career Ready Berks Night to propose education, youth development, and charity partnerships, creating opportunities for sponsorships, scholarships, or experiential marketing linked to career education and youth programs.

Venue & Events Target in-arena and event collaboration opportunities at Santander Arena, including fan outreach, premium seating packages, hospitality experiences, and seasonal events with potential for tech-enabled engagement and sponsor activations.

Digital & Tech Engage with their digital stack and ad tech partners (33Across, Magnite, Google AdSense, Ad Console tools) to propose data-driven advertising packages, retargeting opportunities, and sponsor-driven content across their online properties.

Community Partnerships Propose aligned sponsorships with local businesses that have previously partnered with the Royals (e.g., Safe Berks, Olivet Boys & Girls Club, regional universities) to create co-branded CSR campaigns, youth programs, and local business-to-community initiatives.