Real Engagement And Loyalty (REAL)
Technology, Information and InternetNew York, United States2-10 Employees
The Toughest Problems in Agentic AI are coming faster than you think: REPUTATIONAL: How will customers feel when they learn you have been using emotion AI to harness their attention? BUSINESS: In a world where it takes 27 hours to build a platform, whatʼs left to sell to brands that they couldnʼt own themselves? MORAL: What are the consequences of misuse for humanity & environment? EXISTENTIAL: In an environment where Explainability is a standard, how can you protect your IP, let alone monetize it? The Solutions Have Already Been Created REPUTATIONAL SOLUTION → Learn from History 1950ʼs Behaviorism was replaced by 1970ʼs Humanistic approaches in psychology when it became clear the former was hurting its subjects. Cruel experiments, lobotomies, social experimentation - all in the name of objectivity and empiricism. BUSINESS SOLUTION → Sell the layer they canʼt replicate Brands donʼt need more personas for their bots —they need to express and protect what makes them unique consistently in this new world of millions of touchpoints. REAL captures the secret formula behind that vibe—then then protects and powers its use across agentic and media buying platforms. MORAL SOLUTION → Engage Human Strengths Essentially AI is just one big behaviorist system on steroids. And itʼs getting smarter than anyone of us. For any use of emotion, prompt agentic action to engage character strengths vs human weaknesses. Cultivate feelings of sustainable well-being - to replace misguided behaviorist models of addiction driving overconsumption. EXISTENTIAL SOLUTION → Own the rights to a real scientific classification system in media and other domains With REAL thereʼs no need for Black Boxes. Let clients and regulators audit your Explainability. Together, we'll own this corner of the AI renaissance.
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