Partnered Retail Growth Target in-store financing partnerships with reputable building retailers to expand point-of-sale loan offers and cross-sell home improvement financing to customers at the moment they decide on products.

Financial Wellness Position Real People Home Finance as a trusted advisor for end customers seeking affordable, responsible financing options to fund home improvements, leveraging the company’s emphasis on financial wellness to upsell value-added products.

Fast Application Advantage Highlight quick and easy application processes as a differentiator to win business with retailers and customers who value speed, potentially piloting with flagship stores to demonstrate conversion gains.

Mid-market Scale With 501-1000 employees and revenue in the mid hundreds of millions, pursue mid-market lender partnerships and co-branded offerings that align with retailers serving broad homeowner segments.

Tech Enablement Leverage the tech stack and data capabilities (analytics tags, tracking, and secure servers) to propose advanced origination, risk assessment, and customer insights services to improve approval rates and retention.