Strategic Focus Target growth by partnering at the point of sale with reputable building retailers to offer in-store home improvement financing, aligning with Real People's purpose-led branding and fast application processes.

Financial Health Explore cross-sell opportunities leveraging mid-market revenue range and funding capacity to expand loan products or add value-added services, capitalizing on stable revenue streams and existing funding.

Market Positioning Position as a customer-centric financial partner for home improvement, differentiating from competitors through quick approvals, localized service in Johannesburg and Gauteng, and emphasis on financial wellness.

Technology Enablement Leverage current tech stack and digital channels (analytics via tag management, tracking, and modern web technologies) to optimize customer onboarding, personalize offers, and shorten time-to-decision at the point of sale.

Expansion Opportunities Scale by targeting mid-sized lenders with similar customer bases, leverage partnerships with building retailers, and pursue regional growth in South Africa to broaden distribution and accelerate loan origination.