Strong Funding Position With a substantial funding amount of $13 million, Real People has the financial backing to expand its product offerings and scale its operations, presenting opportunities for partnerships and investment in innovative financial solutions.

Focus on Financial Wellness The company's mission to drive financial wellness and partner with customers through responsible financial products indicates a potential demand for advanced financial education tools, digital engagement platforms, and personalized financial advisory services.

Expanding Market Reach Operating within the fast-growing South African lending market and collaborating directly with reputable retailers at in-store points of sale highlights opportunities for targeted marketing and sales strategies aimed at increasing home improvement financing adoption.

Tech Stack Utilization The use of modern digital tools like Google Analytics, Tag Manager, and jQuery UI suggests an openness to technological innovation, creating avenues for sales of digital marketing, analytics solutions, and customer experience enhancements.

Competitive Positioning As a purpose-led organization in a competitive financial services sector with numerous established players, there is a significant opportunity to differentiate through personalized customer engagement, streamlined application processes, and strategic alliances with retail partners.