Insights

Growing Market Presence Real People Home Finance operates within a robust financial services industry with substantial revenue ranging between 100 million to 250 million dollars, indicating strong market potential and opportunities for partnership expansion.

Strategic Retail Collaborations The company partners with reputable building retailers to offer in-store home improvement finance, creating opportunities to integrate complementary financial products or expand into related retail sectors.

Customer-Focused Technology Utilizing accessible tech stack components like Google Tag Manager and Windows Server, there's potential to enhance digital engagement, streamline application processes, and improve customer experience through targeted technology solutions.

Industry Awards & Reputation Recognition such as the McGuffey Longevity Award showcases the company's credibility, opening avenues for joint marketing partnerships or co-branded financial education initiatives appealing to cautious consumers.

Funding & Growth Potential With a funding amount of 13 million dollars, there are opportunities to explore additional capital infusion strategies that could support technology upgrades, market expansion, or new product development in home finance services.

Real People Tech Stack

Real People uses 8 technology products and services including Chart.js, Moment.js, Google Maps, and more. Explore Real People's tech stack below.

  • Chart.js
    Javascript Graphics
  • Moment.js
    Javascript Libraries
  • Google Maps
    Maps
  • Windows Server
    Operating Systems
  • Google Tag Manager
    Tag Management
  • Microsoft ASP.NET
    Web Frameworks
  • Apache
    Web Servers
  • Apache HTTP Server
    Web Servers

Real People's Email Address Formats

Real People uses at least 1 format(s):
Real People Email FormatsExamplePercentage
FLast@realpeople.co.zaJDoe@realpeople.co.za
93%
FMiddleLast@realpeople.co.zaJMichaelDoe@realpeople.co.za
3%
FirstLast@realpeople.co.zaJohnDoe@realpeople.co.za
3%
Last@realpeople.co.zaDoe@realpeople.co.za
1%

Frequently Asked Questions

Where is Real People's headquarters located?

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Real People's main headquarters is located at 160 Jan Smuts Avenue Johannesburg, Gauteng 2121 South Africa. The company has employees across 5 continents, including AfricaEuropeOceania.

What is Real People's official website and social media links?

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Real People's official website is realpeople.co.za and has social profiles on LinkedInCrunchbase.

What is Real People's NAICS code?

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Real People's NAICS code is 52 - Finance and Insurance.

How many employees does Real People have currently?

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As of February 2026, Real People has approximately 517 employees across 5 continents, including AfricaEuropeOceania. Key team members include Co-Founder: L. R.Owner: G. D.Collections Manager: J. O.. Explore Real People's employee directory with LeadIQ.

What industry does Real People belong to?

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Real People operates in the Financial Services industry.

What technology does Real People use?

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Real People's tech stack includes Chart.jsMoment.jsGoogle MapsWindows ServerGoogle Tag ManagerMicrosoft ASP.NETApacheApache HTTP Server.

What is Real People's email format?

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Real People's email format typically follows the pattern of FLast@realpeople.co.za. Find more Real People email formats with LeadIQ.

How much funding has Real People raised to date?

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As of February 2026, Real People has raised $13M in funding. The last funding round occurred on Jan 28, 2010 for $13M.

When was Real People founded?

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Real People was founded in 2001.

Real People

Financial ServicesGauteng, South Africa501-1000 Employees

We are partnering people on their journeys through life. We are a purpose-led organisation that recognises the unique challenges and opportunities people face in their lives. We share our expertise to create brighter futures, through the responsible provision of financial services and products.  We drive financial wellness, and are a platform for growth, sustainability and improvement. 

Our strategy is to be a financial partner for our customers as they aim to improve their lives by providing home improvement finance. We collaborate with reputable building retailers, providing finance in-store at the point of sale with the assistance of knowledgeable consultants who understand the need of our customers. Aided by our quick and easy application process, the finance we provide helps thousands of customers live their dreams.

Section iconCompany Overview

Headquarters
160 Jan Smuts Avenue Johannesburg, Gauteng 2121 South Africa
NAICS Code
52 - Finance and Insurance
Founded
2001
Employees
501-1000

Section iconFunding & Financials

  • $13M

    Real People has raised a total of $13M of funding over 2 rounds. Their latest funding round was raised on Jan 28, 2010 in the amount of $13M.

  • $100M$250M

    Real People's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $13M

    Real People has raised a total of $13M of funding over 2 rounds. Their latest funding round was raised on Jan 28, 2010 in the amount of $13M.

  • $100M$250M

    Real People's revenue is estimated to be in the range of $100M$250M

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