Cruelty-free positioning Position RealHer as a premium cruelty-free and sustainable makeup brand with a strong mission to empower women, aligning sales conversations with values-driven consumers and retailers prioritizing ethical sourcing and animal welfare.

Profitability & Growth Leverage the stated revenue range and lean team size to offer partnerships that emphasize scalable SKUs, private label opportunities, and cost-efficient logistics for retailers like boutique channels and specialty beauty stores seeking differentiated assortments.

Retail Expansion Capitalize on existing retailer exposure through Costco partnerships and propose tiered programs for in-store exclusives, limited editions, and co-branded sets to accelerate shelf presence and drive bulk order opportunities.

Digital & Influencer Readiness Highlight potential for digital marketing collaborations leveraging their influencer campaigns and e-commerce capability; propose performance-based digital bundles, affiliate programs, and enhanced online merchandising to boost direct-to-consumer and wholesale sales.

Social Impact & Loyalty Tie sales outreach to the 20% gross profit donation to AAUW into cause-marketing initiatives with retailers, creating value-added programs and loyalty incentives that resonate with mission-aligned customers and drive recurring purchases.