Insights

Innovative Product Expansion Too Faced consistently releases innovative products such as tubing mascara and nourishing lip gloss hybrids, indicating a strong focus on creating unique, trend-setting beauty solutions. This opens opportunities to introduce complementary items or expand into new categories that align with their innovative approach.

Digital Engagement Strategies The launch of virtual experiences like Maison Too Faced and Fantasy Factory demonstrates the company's investment in engaging customers through gamified and immersive online platforms. Collaborations with digital partners suggest potential for further virtual marketing or e-commerce solutions to boost customer interaction and sales.

Strong Market Position With a revenue estimated between 100 million and 250 million and a growing product portfolio, Too Faced has established itself as a significant player in the cruelty-free cosmetics niche. This provides opportunities to position premium or exclusive collections to upscale markets or wellness-oriented consumers.

Leadership and Brand Growth Recent leadership appointments, including a senior VP and general manager, indicate strategic planning and focus on brand expansion. This creates an opening to introduce new sales channels, collaborations, or product lines aimed at expanding their global footprint and market share.

Sustainability and Ethics The company's commitment to cruelty-free products and smart ingredients aligns with consumer trends toward ethical and sustainable beauty. Offering specialized products or solutions that emphasize these values could enhance sales to ethically conscious customer segments.

Too Faced Cosmetics Tech Stack

Too Faced Cosmetics uses 8 technology products and services including Quantcast Measure, Adobe Illustrator, Culture Amp, and more. Explore Too Faced Cosmetics's tech stack below.

  • Quantcast Measure
    Analytics
  • Adobe Illustrator
    Cad & Graphics
  • Culture Amp
    Human Resource Management System
  • Sailthru
    Marketing Automation
  • Microsoft Word
    Office Suites
  • AfterPay
    Payment Processing
  • Microsoft Teams
    Team Collaboration
  • Apple Final Cut Pro
    Visualisation Software

Media & News

Too Faced Cosmetics's Email Address Formats

Too Faced Cosmetics uses at least 1 format(s):
Too Faced Cosmetics Email FormatsExamplePercentage
First.L@toofaced.comJohn.D@toofaced.com
39%
FLast@toofaced.comJDoe@toofaced.com
33%
First@toofaced.comJohn@toofaced.com
24%
First.Last@toofaced.comJohn.Doe@toofaced.com
4%

Frequently Asked Questions

Where is Too Faced Cosmetics's headquarters located?

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Too Faced Cosmetics's main headquarters is located at Irvine, California 92614 United States. The company has employees across 6 continents, including North AmericaEuropeAsia.

What is Too Faced Cosmetics's phone number?

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You can contact Too Faced Cosmetics's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Too Faced Cosmetics's official website and social media links?

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Too Faced Cosmetics's official website is toofaced.com and has social profiles on LinkedInCrunchbase.

What is Too Faced Cosmetics's NAICS code?

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Too Faced Cosmetics's NAICS code is 32562 - Toilet Preparation Manufacturing.

How many employees does Too Faced Cosmetics have currently?

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As of May 2026, Too Faced Cosmetics has approximately 759 employees across 6 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer: J. B.Chief Operating Officer: E. B.Global Brand President: E. H.. Explore Too Faced Cosmetics's employee directory with LeadIQ.

What industry does Too Faced Cosmetics belong to?

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Too Faced Cosmetics operates in the Personal Care Product Manufacturing industry.

What technology does Too Faced Cosmetics use?

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Too Faced Cosmetics's tech stack includes Quantcast MeasureAdobe IllustratorCulture AmpSailthruMicrosoft WordAfterPayMicrosoft TeamsApple Final Cut Pro.

What is Too Faced Cosmetics's email format?

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Too Faced Cosmetics's email format typically follows the pattern of First.L@toofaced.com. Find more Too Faced Cosmetics email formats with LeadIQ.

When was Too Faced Cosmetics founded?

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Too Faced Cosmetics was founded in 1998.

Too Faced Cosmetics

Personal Care Product ManufacturingCalifornia, United States501-1000 Employees

Jerrod Blandino and Jeremy Johnson started Too Faced in 1998 with a vision to create a cosmetics brand that would celebrate individuality and inject joy back into an industry that had become rigid and led by rules, not fun. With a credit card, a dream and a laser-like focus to build a brand that celebrated and empowered women, Too Faced was born.

Today, Too Faced continues to be a serious makeup brand who knows how to have fun. We believe makeup is power, giving women the freedom every day to express themselves, and the confidence to take on the world. We’re more than pretty packaging. We produce great products with smart ingredients and we’ve been first-to-market with innovative formulas including the first ever glitter eye shadow and efficacious lip plumper. We are a cruelty-free brand, right down to our Teddy Bear Hair makeup brushes. We have never and will never test our products on animals—they’re already pretty without it!

Too Faced makeup is so much more than a little color on your face. It’s a mood booster, a best friend and a powerful ally.  So be a star, shimmer it up, shine it up and take over the world! Create your own looks;

Section iconCompany Overview

Headquarters
Irvine, California 92614 United States
Phone number
NAICS Code
32562 - Toilet Preparation Manufacturing
Founded
1998
Employees
501-1000

Section iconFunding & Financials

  • $100M$250M

    Too Faced Cosmetics's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Too Faced Cosmetics's revenue is estimated to be in the range of $100M$250M

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