Insights

Innovation Leadership Too Faced's history of pioneering innovative formulas such as the first glitter eyeshadow and efficacious lip plumpers positions the brand as a trend-setter in the cosmetics industry. This focus on product innovation creates opportunities to collaborate on exclusive, cutting-edge beauty products that appeal to trend-conscious and innovative retailers.

Digital Engagement With an active tech stack including TikTok Pixel, YouTube, and gamified virtual shopping experiences like Maison Too Faced, the company demonstrates a strong commitment to digital and social media marketing. There is potential to develop customized digital campaigns or influencer partnerships to expand reach and boost sales through online channels.

Sustainability Emphasis As a cruelty-free brand committed to ethical practices, Too Faced appeals to consumers seeking ethically responsible products. This opens opportunities to introduce eco-friendly packaging, cruelty-free product lines, or sustainability-focused marketing collaborations to attract a growing conscience-driven customer base.

Product Expansion Recent launches such as the Ribbon Wrapped Lash Mascara, Charmed Life Set, and Kissing Jelly Lip Oil indicate an ongoing product diversification strategy. Business partners could leverage this momentum to develop co-branded collections or exclusive product drops, reaching dedicated consumers interested in new and innovative makeup solutions.

Market Positioning With a strong presence in the premium and trend-focused segment of the beauty industry, Too Faced's brand image emphasizes individuality and self-expression. There is an opportunity for sales development to target specialty beauty retailers, online marketplaces, and concept stores that cater to consumers looking for fun, empowering, and high-quality cosmetic products.

Too Faced Cosmetics Tech Stack

Too Faced Cosmetics uses 8 technology products and services including TikTok Pixel, Adobe Photoshop, Tribe Dynamics, and more. Explore Too Faced Cosmetics's tech stack below.

  • TikTok Pixel
    Analytics
  • Adobe Photoshop
    Cad & Graphics
  • Tribe Dynamics
    Influencer Marketing Software
  • Narvar
    Logistics
  • Braze
    Marketing Automation
  • SWFObject
    Miscellaneous
  • HSTS
    Security
  • YouTube
    Video Players

Media & News

Too Faced Cosmetics's Email Address Formats

Too Faced Cosmetics uses at least 1 format(s):
Too Faced Cosmetics Email FormatsExamplePercentage
First.L@toofaced.comJohn.D@toofaced.com
39%
FLast@toofaced.comJDoe@toofaced.com
33%
First@toofaced.comJohn@toofaced.com
24%
First.Last@toofaced.comJohn.Doe@toofaced.com
4%

Frequently Asked Questions

Where is Too Faced Cosmetics's headquarters located?

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Too Faced Cosmetics's main headquarters is located at Irvine, California 92614 United States. The company has employees across 6 continents, including North AmericaEuropeAsia.

What is Too Faced Cosmetics's phone number?

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You can contact Too Faced Cosmetics's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Too Faced Cosmetics's official website and social media links?

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Too Faced Cosmetics's official website is toofaced.com and has social profiles on LinkedInCrunchbase.

What is Too Faced Cosmetics's NAICS code?

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Too Faced Cosmetics's NAICS code is 32562 - Toilet Preparation Manufacturing.

How many employees does Too Faced Cosmetics have currently?

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As of April 2026, Too Faced Cosmetics has approximately 751 employees across 6 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer: J. B.Chief Operating Officer: E. B.Specialty Multi Partner: M. P.. Explore Too Faced Cosmetics's employee directory with LeadIQ.

What industry does Too Faced Cosmetics belong to?

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Too Faced Cosmetics operates in the Personal Care Product Manufacturing industry.

What technology does Too Faced Cosmetics use?

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Too Faced Cosmetics's tech stack includes TikTok PixelAdobe PhotoshopTribe DynamicsNarvarBrazeSWFObjectHSTSYouTube.

What is Too Faced Cosmetics's email format?

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Too Faced Cosmetics's email format typically follows the pattern of First.L@toofaced.com. Find more Too Faced Cosmetics email formats with LeadIQ.

When was Too Faced Cosmetics founded?

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Too Faced Cosmetics was founded in 1998.

Too Faced Cosmetics

Personal Care Product ManufacturingCalifornia, United States501-1000 Employees

Jerrod Blandino and Jeremy Johnson started Too Faced in 1998 with a vision to create a cosmetics brand that would celebrate individuality and inject joy back into an industry that had become rigid and led by rules, not fun. With a credit card, a dream and a laser-like focus to build a brand that celebrated and empowered women, Too Faced was born.

Today, Too Faced continues to be a serious makeup brand who knows how to have fun. We believe makeup is power, giving women the freedom every day to express themselves, and the confidence to take on the world. We’re more than pretty packaging. We produce great products with smart ingredients and we’ve been first-to-market with innovative formulas including the first ever glitter eye shadow and efficacious lip plumper. We are a cruelty-free brand, right down to our Teddy Bear Hair makeup brushes. We have never and will never test our products on animals—they’re already pretty without it!

Too Faced makeup is so much more than a little color on your face. It’s a mood booster, a best friend and a powerful ally.  So be a star, shimmer it up, shine it up and take over the world! Create your own looks;

Section iconCompany Overview

Headquarters
Irvine, California 92614 United States
Phone number
NAICS Code
32562 - Toilet Preparation Manufacturing
Founded
1998
Employees
501-1000

Section iconFunding & Financials

Section iconFunding & Financials

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