Insights

Growing Revenue With an estimated revenue between 100 million and 250 million dollars and a workforce of up to 1,000 employees, Too Faced presents significant sales opportunities across product lines, especially in expanding markets and new product categories.

Innovation Focus The company's history of first-to-market formulas and recent launches such as the Ribbon Wrapped Lash Mascara and Fantasy Factory limited drops suggest a strong emphasis on innovative, trendy products that appeal to beauty enthusiasts seeking the latest in cosmetics.

Expansion Strategy Recent introductions like the Charmed Life Set and partnerships with brands such as Pop-Tarts indicate a willingness to diversify product offerings and collaborate, creating cross-promotional opportunities and tapping into new customer segments.

Market Position Operating within a competitive landscape alongside brands like NYX, Benefit, and NARS, Too Faced’s distinctive focus on cruelty-free, fun, innovative beauty makes it a compelling partner to reach active, engaged consumers who value ethical and playful cosmetics.

Digital Engagement Utilizing a tech stack including TikTok Pixel, YouTube, and Braze, Too Faced shows a strong digital marketing presence, opening opportunities for targeted campaigns to boost sales and deepen customer loyalty through innovative online engagement strategies.

Too Faced Cosmetics Tech Stack

Too Faced Cosmetics uses 8 technology products and services including TikTok Pixel, Adobe Photoshop, Tribe Dynamics, and more. Explore Too Faced Cosmetics's tech stack below.

  • TikTok Pixel
    Analytics
  • Adobe Photoshop
    Cad & Graphics
  • Tribe Dynamics
    Influencer Marketing Software
  • Narvar
    Logistics
  • Braze
    Marketing Automation
  • SWFObject
    Miscellaneous
  • HSTS
    Security
  • YouTube
    Video Players

Media & News

Too Faced Cosmetics's Email Address Formats

Too Faced Cosmetics uses at least 1 format(s):
Too Faced Cosmetics Email FormatsExamplePercentage
First.L@toofaced.comJohn.D@toofaced.com
39%
FLast@toofaced.comJDoe@toofaced.com
32%
First@toofaced.comJohn@toofaced.com
25%
First.Last@toofaced.comJohn.Doe@toofaced.com
4%

Frequently Asked Questions

What is Too Faced Cosmetics's phone number?

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You can contact Too Faced Cosmetics's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Too Faced Cosmetics's official website and social media links?

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Too Faced Cosmetics's official website is toofaced.com and has social profiles on LinkedInCrunchbase.

How much revenue does Too Faced Cosmetics generate?

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As of December 2025, Too Faced Cosmetics's annual revenue is estimated to be $134K.

What is Too Faced Cosmetics's SIC code NAICS code?

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Too Faced Cosmetics's SIC code is 5999 - Miscellaneous Retail Stores, Not Elsewhere Classified NAICS code is 32562 - Toilet Preparation Manufacturing.

How many employees does Too Faced Cosmetics have currently?

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As of December 2025, Too Faced Cosmetics has approximately 743 employees across 6 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer: J. B.Ceo: 曹.Chief Operating Officer: E. B.. Explore Too Faced Cosmetics's employee directory with LeadIQ.

What industry does Too Faced Cosmetics belong to?

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Too Faced Cosmetics operates in the Personal Care Product Manufacturing industry.

What technology does Too Faced Cosmetics use?

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Too Faced Cosmetics's tech stack includes TikTok PixelAdobe PhotoshopTribe DynamicsNarvarBrazeSWFObjectHSTSYouTube.

What is Too Faced Cosmetics's email format?

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Too Faced Cosmetics's email format typically follows the pattern of First.L@toofaced.com. Find more Too Faced Cosmetics email formats with LeadIQ.

When was Too Faced Cosmetics founded?

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Too Faced Cosmetics was founded in 1998.

Too Faced Cosmetics

Personal Care Product ManufacturingCalifornia, United States501-1000 Employees

Jerrod Blandino and Jeremy Johnson started Too Faced in 1998 with a vision to create a cosmetics brand that would celebrate individuality and inject joy back into an industry that had become rigid and led by rules, not fun. With a credit card, a dream and a laser-like focus to build a brand that celebrated and empowered women, Too Faced was born.

Today, Too Faced continues to be a serious makeup brand who knows how to have fun. We believe makeup is power, giving women the freedom every day to express themselves, and the confidence to take on the world. We’re more than pretty packaging. We produce great products with smart ingredients and we’ve been first-to-market with innovative formulas including the first ever glitter eye shadow and efficacious lip plumper. We are a cruelty-free brand, right down to our Teddy Bear Hair makeup brushes. We have never and will never test our products on animals—they’re already pretty without it!

Too Faced makeup is so much more than a little color on your face. It’s a mood booster, a best friend and a powerful ally.  So be a star, shimmer it up, shine it up and take over the world! Create your own looks;

Section iconCompany Overview

Phone number
SIC Code
5999 - Miscellaneous Retail Stores, Not Elsewhere Classified
NAICS Code
32562 - Toilet Preparation Manufacturing
Founded
1998
Employees
501-1000

Section iconFunding & Financials

  • $100M$250M

    Too Faced Cosmetics's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Too Faced Cosmetics's revenue is estimated to be in the range of $100M$250M

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