Insights

Innovative Product Launches Too Faced's history of launching first-to-market products such as the glitter eyeshadow and efficacious lip plumper demonstrates their commitment to innovation. Opportunities exist for collaborations or exclusive product launches to strengthen their market presence and attract new customers.

Expanding Product Line Recent launches like the Ribbon Wrapped Lash Mascara and the Kissing Jelly Lip Oil Gloss Hybrid reveal a focus on diverse, high-quality product offerings. Business development efforts could explore partnerships or distribution channels for limited editions and seasonal collections to boost sales.

Market Engagement Strategies Active engagement on platforms like TikTok and YouTube indicates a target demographic that values social media influence. Tailored influencer collaborations or content partnerships could enhance brand visibility and drive consumer interest in new product lines.

Premium Brand Positioning With a revenue range of 100 to 250 million USD and a focus on cruelty-free, innovative formulas, Too Faced is positioned as a premium, socially responsible brand. Targeting upscale retail channels and eco-conscious consumers can expand their market reach and increase sales opportunities.

Strategic Growth Initiatives The recent launch of a beauty incubator and the hiring of a global general manager suggest a strategic focus on growth and innovation. Collaborations with emerging brands or expansion into new markets could further accelerate sales and solidify their competitive position in the cosmetics industry.

Too Faced Cosmetics Tech Stack

Too Faced Cosmetics uses 8 technology products and services including TikTok Pixel, Adobe Photoshop, Tribe Dynamics, and more. Explore Too Faced Cosmetics's tech stack below.

  • TikTok Pixel
    Analytics
  • Adobe Photoshop
    Cad & Graphics
  • Tribe Dynamics
    Influencer Marketing Software
  • Narvar
    Logistics
  • Braze
    Marketing Automation
  • SWFObject
    Miscellaneous
  • HSTS
    Security
  • YouTube
    Video Players

Media & News

Too Faced Cosmetics's Email Address Formats

Too Faced Cosmetics uses at least 1 format(s):
Too Faced Cosmetics Email FormatsExamplePercentage
First.L@toofaced.comJohn.D@toofaced.com
40%
FLast@toofaced.comJDoe@toofaced.com
32%
First@toofaced.comJohn@toofaced.com
24%
First.Last@toofaced.comJohn.Doe@toofaced.com
4%

Frequently Asked Questions

Where is Too Faced Cosmetics's headquarters located?

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Too Faced Cosmetics's main headquarters is located at Irvine, California 92614 United States. The company has employees across 6 continents, including North AmericaEuropeAsia.

What is Too Faced Cosmetics's phone number?

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You can contact Too Faced Cosmetics's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Too Faced Cosmetics's official website and social media links?

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Too Faced Cosmetics's official website is toofaced.com and has social profiles on LinkedInCrunchbase.

How much revenue does Too Faced Cosmetics generate?

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As of February 2026, Too Faced Cosmetics's annual revenue is estimated to be $134K.

What is Too Faced Cosmetics's SIC code NAICS code?

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Too Faced Cosmetics's SIC code is 5999 - Miscellaneous Retail Stores, Not Elsewhere Classified NAICS code is 32562 - Toilet Preparation Manufacturing.

How many employees does Too Faced Cosmetics have currently?

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As of February 2026, Too Faced Cosmetics has approximately 750 employees across 6 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer: J. B.Chief Operating Officer: E. B.Specialty Multi Partner: M. P.. Explore Too Faced Cosmetics's employee directory with LeadIQ.

What industry does Too Faced Cosmetics belong to?

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Too Faced Cosmetics operates in the Personal Care Product Manufacturing industry.

What technology does Too Faced Cosmetics use?

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Too Faced Cosmetics's tech stack includes TikTok PixelAdobe PhotoshopTribe DynamicsNarvarBrazeSWFObjectHSTSYouTube.

What is Too Faced Cosmetics's email format?

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Too Faced Cosmetics's email format typically follows the pattern of First.L@toofaced.com. Find more Too Faced Cosmetics email formats with LeadIQ.

When was Too Faced Cosmetics founded?

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Too Faced Cosmetics was founded in 1998.

Too Faced Cosmetics

Personal Care Product ManufacturingCalifornia, United States501-1000 Employees

Jerrod Blandino and Jeremy Johnson started Too Faced in 1998 with a vision to create a cosmetics brand that would celebrate individuality and inject joy back into an industry that had become rigid and led by rules, not fun. With a credit card, a dream and a laser-like focus to build a brand that celebrated and empowered women, Too Faced was born.

Today, Too Faced continues to be a serious makeup brand who knows how to have fun. We believe makeup is power, giving women the freedom every day to express themselves, and the confidence to take on the world. We’re more than pretty packaging. We produce great products with smart ingredients and we’ve been first-to-market with innovative formulas including the first ever glitter eye shadow and efficacious lip plumper. We are a cruelty-free brand, right down to our Teddy Bear Hair makeup brushes. We have never and will never test our products on animals—they’re already pretty without it!

Too Faced makeup is so much more than a little color on your face. It’s a mood booster, a best friend and a powerful ally.  So be a star, shimmer it up, shine it up and take over the world! Create your own looks;

Section iconCompany Overview

Headquarters
Irvine, California 92614 United States
Phone number
SIC Code
5999 - Miscellaneous Retail Stores, Not Elsewhere Classified
NAICS Code
32562 - Toilet Preparation Manufacturing
Founded
1998
Employees
501-1000

Section iconFunding & Financials

  • $100M$250M

    Too Faced Cosmetics's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Too Faced Cosmetics's revenue is estimated to be in the range of $100M$250M

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