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Insights

Innovative Product Launches Too Faced Cosmetics consistently innovates with new product launches like the Charmed Life Set, Kissing Jelly Ultra-Nourishing Lip Oil, and the Fantasy Factory collection, presenting unique sales opportunities with fresh and exciting offerings for customers.

Strategic Partnerships Partnerships with brands like Pop-Tarts and Nékter Juice Bar showcase a willingness to explore unconventional collaborations, opening avenues for cross-promotions and joint marketing efforts that can drive sales through brand association and product pairing.

Beauty Incubator Launch The recent launch of a beauty incubator by the founders of Too Faced Cosmetics signals a commitment to fostering new talent and ideas in the beauty industry. Leveraging the incubator's network and emerging brands could lead to new distribution channels and sales opportunities.

Leadership Transition Eric Hohl's departure from Too Faced as an executive presents an opportunity for sales professionals to engage with new leadership and potentially establish stronger relationships with decision-makers in the company, exploring fresh avenues for collaboration and business partnerships.

Market Expansion Potential With a revenue range of $10M - $50M and a track record of successful product launches and partnerships, Too Faced has the financial stability and brand recognition to expand into new markets or diversify its product line, offering sales professionals opportunities for growth and market penetration.

Similar companies to Too Faced Cosmetics

Too Faced Cosmetics Tech Stack

Too Faced Cosmetics uses 8 technology products and services including Google Analytics Enhanced eCommerce, Varnish, Atlassian Jira, and more. Explore Too Faced Cosmetics's tech stack below.

  • Google Analytics Enhanced eCommerce
    Analytics
  • Varnish
    Caching
  • Atlassian Jira
    Issue Trackers
  • Braze
    Marketing Automation
  • SWFObject
    Miscellaneous
  • Google
    Miscellaneous
  • Google Tag Manager
    Tag Management
  • YouTube
    Video Players

Media & News

Too Faced Cosmetics's Email Address Formats

Too Faced Cosmetics uses at least 1 format(s):
Too Faced Cosmetics Email FormatsExamplePercentage
First.L@toofaced.comJohn.D@toofaced.com
39%
FLast@toofaced.comJDoe@toofaced.com
32%
First@toofaced.comJohn@toofaced.com
25%
First.Last@toofaced.comJohn.Doe@toofaced.com
4%

Frequently Asked Questions

Where is Too Faced Cosmetics's headquarters located?

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Too Faced Cosmetics's main headquarters is located at McDurmott West Irvine, California 92614 US. The company has employees across 6 continents, including North AmericaEuropeAsia.

What is Too Faced Cosmetics's phone number?

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You can contact Too Faced Cosmetics's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Too Faced Cosmetics's official website and social media links?

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Too Faced Cosmetics's official website is toofaced.com and has social profiles on LinkedIn.

How much revenue does Too Faced Cosmetics generate?

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As of September 2024, Too Faced Cosmetics's annual revenue reached $15M.

What is Too Faced Cosmetics's SIC code NAICS code?

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Too Faced Cosmetics's SIC code is 5999 - Miscellaneous Retail Stores, Not Elsewhere Classified NAICS code is 446120 - Cosmetics, Beauty Supplies, and Perfume Stores.

How many employees does Too Faced Cosmetics have currently?

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As of September 2024, Too Faced Cosmetics has approximately 746 employees across 6 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer: B. H.Head Of Education, North America: J. L. A.Owner: M. S.. Explore Too Faced Cosmetics's employee directory with LeadIQ.

What industry does Too Faced Cosmetics belong to?

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Too Faced Cosmetics operates in the Personal Care Product Manufacturing industry.

What technology does Too Faced Cosmetics use?

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Too Faced Cosmetics's tech stack includes Google Analytics Enhanced eCommerceVarnishAtlassian JiraBrazeSWFObjectGoogleGoogle Tag ManagerYouTube.

What is Too Faced Cosmetics's email format?

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Too Faced Cosmetics's email format typically follows the pattern of . Find more Too Faced Cosmetics email formats with LeadIQ.

When was Too Faced Cosmetics founded?

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Too Faced Cosmetics was founded in 1998.
Too Faced Cosmetics

Too Faced Cosmetics

Personal Care Product ManufacturingCalifornia, United States501-1000 Employees

Jerrod Blandino and Jeremy Johnson started Too Faced in 1998 with a vision to create a cosmetics brand that would celebrate individuality and inject joy back into an industry that had become rigid and led by rules, not fun. With a credit card, a dream and a laser-like focus to build a brand that celebrated and empowered women, Too Faced was born.

Today, Too Faced continues to be a serious makeup brand who knows how to have fun. We believe makeup is power, giving women the freedom every day to express themselves, and the confidence to take on the world. We’re more than pretty packaging. We produce great products with smart ingredients and we’ve been first-to-market with innovative formulas including the first ever glitter eye shadow and efficacious lip plumper. We are a cruelty-free brand, right down to our Teddy Bear Hair makeup brushes. We have never and will never test our products on animals—they’re already pretty without it!

Too Faced makeup is so much more than a little color on your face. It’s a mood booster, a best friend and a powerful ally.  So be a star, shimmer it up, shine it up and take over the world! Create your own looks; 

Section iconCompany Overview

Headquarters
McDurmott West Irvine, California 92614 US
Phone number
SIC Code
5999 - Miscellaneous Retail Stores, Not Elsewhere Classified
NAICS Code
446120 - Cosmetics, Beauty Supplies, and Perfume Stores
Founded
1998
Employees
501-1000

Section iconFunding & Financials

  • $10M$50M

    Too Faced Cosmetics's revenue is in the range of $10M$50M

Section iconFunding & Financials

  • $10M$50M

    Too Faced Cosmetics's revenue is in the range of $10M$50M

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