Insights

Innovative Product Launches Too Faced's continuous launch of innovative products like the Charmed Life Set and Fantasy Factory presents an opportunity to capitalize on consumer interest in limited edition and trendy beauty items.

Celebrity Collaborations Partnerships with brands like Pop-Tarts and Nékter Juice Bar showcase a potential avenue for sales growth through celebrity collaborations and co-branded products that attract a broader audience segment beyond traditional makeup enthusiasts.

Market Expansion Recent expansions into new markets such as partnering with Nékter Juice Bar indicate a growth opportunity to diversify distribution channels and reach consumers outside the beauty retail sphere, tapping into the health and wellness market.

Key Personnel Hire The appointment of Somer Tejwani as senior vice president and global general manager signifies a strategic move that could enhance sales strategies, leveraging Tejwani's expertise to drive revenue growth and market penetration.

Competitive Market Positioning With a focus on cruelty-free products, Too Faced stands out in the market, attracting environmentally conscious consumers. Leveraging this ethical stance in sales and marketing efforts can distinguish the brand and appeal to a growing segment of socially responsible buyers.

Too Faced Cosmetics Tech Stack

Too Faced Cosmetics uses 8 technology products and services including Facebook Pixel, AutoCad, Backbone.js, and more. Explore Too Faced Cosmetics's tech stack below.

  • Facebook Pixel
    Analytics
  • AutoCad
    Cad & Graphics
  • Backbone.js
    Javascript Frameworks
  • Retargeting
    Marketing Automation
  • Google
    Miscellaneous
  • American Express
    Payment Processing
  • Google Tag Manager
    Tag Management
  • YouTube
    Video Players

Media & News

Too Faced Cosmetics's Email Address Formats

Too Faced Cosmetics uses at least 1 format(s):
Too Faced Cosmetics Email FormatsExamplePercentage
First.L@toofaced.comJohn.D@toofaced.com
39%
FLast@toofaced.comJDoe@toofaced.com
32%
First@toofaced.comJohn@toofaced.com
25%
First.Last@toofaced.comJohn.Doe@toofaced.com
4%

Frequently Asked Questions

Where is Too Faced Cosmetics's headquarters located?

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Too Faced Cosmetics's main headquarters is located at McDurmott West Irvine, California 92614 US. The company has employees across 6 continents, including North AmericaEuropeAsia.

What is Too Faced Cosmetics's phone number?

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You can contact Too Faced Cosmetics's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Too Faced Cosmetics's official website and social media links?

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Too Faced Cosmetics's official website is toofaced.com and has social profiles on LinkedIn.

How much revenue does Too Faced Cosmetics generate?

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As of November 2024, Too Faced Cosmetics's annual revenue reached $15M.

What is Too Faced Cosmetics's SIC code NAICS code?

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Too Faced Cosmetics's SIC code is 5999 - Miscellaneous Retail Stores, Not Elsewhere Classified NAICS code is 446120 - Cosmetics, Beauty Supplies, and Perfume Stores.

How many employees does Too Faced Cosmetics have currently?

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As of November 2024, Too Faced Cosmetics has approximately 731 employees across 6 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer: B. H.Chief Executive Officer: J. B.Chief Operating Officer: E. B.. Explore Too Faced Cosmetics's employee directory with LeadIQ.

What industry does Too Faced Cosmetics belong to?

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Too Faced Cosmetics operates in the Personal Care Product Manufacturing industry.

What technology does Too Faced Cosmetics use?

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Too Faced Cosmetics's tech stack includes Facebook PixelAutoCadBackbone.jsRetargetingGoogleAmerican ExpressGoogle Tag ManagerYouTube.

What is Too Faced Cosmetics's email format?

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Too Faced Cosmetics's email format typically follows the pattern of . Find more Too Faced Cosmetics email formats with LeadIQ.

When was Too Faced Cosmetics founded?

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Too Faced Cosmetics was founded in 1998.
Too Faced Cosmetics

Too Faced Cosmetics

Personal Care Product ManufacturingCalifornia, United States501-1000 Employees

Jerrod Blandino and Jeremy Johnson started Too Faced in 1998 with a vision to create a cosmetics brand that would celebrate individuality and inject joy back into an industry that had become rigid and led by rules, not fun. With a credit card, a dream and a laser-like focus to build a brand that celebrated and empowered women, Too Faced was born.

Today, Too Faced continues to be a serious makeup brand who knows how to have fun. We believe makeup is power, giving women the freedom every day to express themselves, and the confidence to take on the world. We’re more than pretty packaging. We produce great products with smart ingredients and we’ve been first-to-market with innovative formulas including the first ever glitter eye shadow and efficacious lip plumper. We are a cruelty-free brand, right down to our Teddy Bear Hair makeup brushes. We have never and will never test our products on animals—they’re already pretty without it!

Too Faced makeup is so much more than a little color on your face. It’s a mood booster, a best friend and a powerful ally.  So be a star, shimmer it up, shine it up and take over the world! Create your own looks;

Section iconCompany Overview

Headquarters
McDurmott West Irvine, California 92614 US
Phone number
SIC Code
5999 - Miscellaneous Retail Stores, Not Elsewhere Classified
NAICS Code
446120 - Cosmetics, Beauty Supplies, and Perfume Stores
Founded
1998
Employees
501-1000

Section iconMedia & News

Section iconFunding & Financials

  • $10M$50M

    Too Faced Cosmetics's revenue is in the range of $10M$50M

Section iconFunding & Financials

  • $10M$50M

    Too Faced Cosmetics's revenue is in the range of $10M$50M

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