Insights

Diversified Service Portfolio Rentokil Initial Australia offers a wide range of facilities services including pest control, washroom hygiene, indoor plant hire, and DIY pest control products, providing multiple cross-selling opportunities across different sectors such as households, rural, and industrial markets.

Innovation and Technology Usage The company's adoption of advanced digital tools like Google Ads, Power BI, and Marketo indicates a modern approach to marketing and data analytics, presenting opportunities to target campaigns more effectively and enhance customer engagement.

Strategic Partnerships Recent collaboration with Asthma Australia to promote indoor air quality and health awareness highlights potential avenues for joint marketing efforts and expansion into health-conscious consumer segments.

Growth Potential With a revenue range of $100M to $250M and a workforce of up to 5,000 employees, Rentokil Initial Australia is positioned for expansion, offering scalable opportunities for service upselling and larger contract acquisition.

Market and Competitor Positioning Compared to larger competitors like Anticimex and Orkin, Rentokil Initial's comprehensive service offerings and local presence position it well to capture market share, especially through tailored solutions and strategic marketing efforts.

Similar companies to Rentokil Initial Australia

Rentokil Initial Australia Tech Stack

Rentokil Initial Australia uses 8 technology products and services including Google Ads, Power BI, Hudson, and more. Explore Rentokil Initial Australia's tech stack below.

Google Ads
Advertising
Power BI
Business Intelligence
Hudson
Continuous Integration
jQuery Migrate
Javascript Libraries
Marketo
Marketing Automation
HTML
Programming Languages
Trello
Project Management
VMWare NSX
Virtualisation Software

Media & News

Rentokil Initial plc partnered with Asthma Australia Ltd on Jan 9th '23.
1 September 2023 - Rentokil Initial has partnered with Asthma Australia to help launch the Asthma Week 2023 campaign and educate Australians on the importance of indoor air quality in homes.
Jan 08, 2023 | asthma.org.au

Rentokil Initial Australia's Email Address Formats

Rentokil Initial Australia uses at least 2 format(s):

Rentokil Initial Australia Email Formats	Example	Percentage
First.Last@rentokil-initial.com	John.Doe@rentokil-initial.com	87%
FLast@rentokil-initial.com	JDoe@rentokil-initial.com	9%
First.L@rentokil-initial.com	John.D@rentokil-initial.com	2%
First.Middle@rentokil-initial.com	John.Michael@rentokil-initial.com	1%
First.MiddleLast@rentokil-initial.com	John.MichaelDoe@rentokil-initial.com	1%
F.Last@rentokil-initial.com.au	J.Doe@rentokil-initial.com.au	33%
Last_First@rentokil-initial.com.au	Doe_John@rentokil-initial.com.au	34%
First.Last@rentokil-initial.com.au	John.Doe@rentokil-initial.com.au	33%

Frequently Asked Questions

Where is Rentokil Initial Australia's headquarters located?

Rentokil Initial Australia's main headquarters is located at 3-29 Birnie Avenue Unit a1 Sydney, New South Wales 2141 Australia. The company has employees across 2 continents, including OceaniaAsia.

What is Rentokil Initial Australia's official website and social media links?

Rentokil Initial Australia's official website is rentokil-initial.com.au and has social profiles on LinkedIn.

What is Rentokil Initial Australia's SIC code NAICS code?

Rentokil Initial Australia's SIC code is 4959 - Sanitary Services, Not Elsewhere Classified NAICS code is 5612 - Facilities Support Services.

How many employees does Rentokil Initial Australia have currently?

As of February 2026, Rentokil Initial Australia has approximately 274 employees across 2 continents, including OceaniaAsia. Key team members include Head Of Supply Chain & Fleet Australia - Rentokil Initial Ambius: J. K.Head Of Procurement And Sustainability, Pacific: M. W.Operations Director: M. J.. Explore Rentokil Initial Australia's employee directory with LeadIQ.

What industry does Rentokil Initial Australia belong to?

Rentokil Initial Australia operates in the Facilities Services industry.

What technology does Rentokil Initial Australia use?

Rentokil Initial Australia's tech stack includes Google AdsPower BIHudsonjQuery MigrateMarketoHTMLTrelloVMWare NSX.

What is Rentokil Initial Australia's email format?

Rentokil Initial Australia's email format typically follows the pattern of First.Last@rentokil-initial.com. Find more Rentokil Initial Australia email formats with LeadIQ.

When was Rentokil Initial Australia founded?

Rentokil Initial Australia was founded in 1965.

Rentokil Initial Australia

Q: How many employees does Rentokil Initial Australia have currently?

Rentokil Initial Australia has approximately 274 employees.

Q: What technology does Rentokil Initial Australia use?

Rentokil Initial Australia's tech stack includes Microsoft Word, etika, Salesforce Marketing Cloud, Google Fonts API, Yoast SEO.

Facilities ServicesNew South Wales, Australia201-500 Employees

You have probably heard the RENTOKIL name in association with Pest Control, BUT did you know that Rentokil is in fact much bigger than just pest control and is part of the worldwide Rentokil Initial Group, the international business services company paramount in providing hygiene, safety and security solutions.
 
In Australia , Rentokil Initial offer top quality, value for money, clever business services in:

- washroom hygiene;
- professional pest control;
- indoor plant hire and
- easy to use, DIY pest control products for Australian households, rural and industrial markets.

Company Overview

Headquarters: 3-29 Birnie Avenue Unit a1 Sydney, New South Wales 2141 Australia
Website: rentokil-initial.com.au
SIC Code: 4959 - Sanitary Services, Not Elsewhere Classified
NAICS Code: 5612 - Facilities Support Services
Founded: 1965
Employees: 201-500