SMB Bundle Upsell RTC targets SMBs with value priced, customizable bundles across internet, voice, television and security, presenting a clear upsell path from single services to packaged business solutions in the local market.

Local Market Focus Located in Reserve, Louisiana with 51 to 200 employees, RTC is well positioned to win nearby small and mid sized businesses seeking reliable local telecom with responsive support.

Security Growth Driver Security services are a key component of RTC's offerings, offering a growth driver by selling managed security bundles to business customers to increase average revenue per user.

Digital Marketing Synergy The presence of Google Analytics, Google AdSense and social tracking on RTC's site indicates a data driven approach that can be extended to offer digital marketing or analytics services to business clients.

Value Positioning RTC positions itself on value and customer care, presenting a competitive advantage over larger carriers for cost conscious SMBs, and can leverage local service levels and stronger account management as differentiators.