Market Leadership RFMS has established itself as a leading provider of business management software specifically tailored for the flooring industry, serving over 3,000 dealers across more than 7,000 locations since 1984, indicating a strong market presence and a loyal customer base.

Recent Acquisition With the backing of private equity firm TA Associates and its acquisition by Compusoft in 2020, RFMS benefits from robust financial support and strategic resources, enhancing its growth prospects and opportunity for expansion into complementary markets.

Industry Collaborations RFMS actively partners with industry-standard organizations like Dixie Group and Material Bank, facilitating integration with EDI technologies and showcasing its role as a vital part of the supply chain ecosystem, which opens avenues for new collaborative sales opportunities.

Technological Stack Utilizing advanced tools such as Google Conversion Tracking, Microsoft 365, and 6sense indicates RFMS’s focus on technology-driven solutions, suggesting potential opportunities for upselling integrated software tools, analytics, and automation services.

Growth & Outreach RFMS's active engagement through webinars, educational content, and industry events demonstrates a proactive approach to customer retention and acquisition, providing avenues for targeted marketing and personalized demos to expand their customer pipeline.