Growth opportunity Mid-market research firm with revenue in the 10 to 25 million range and a lean team of 11-50 employees. Potential for upsell into full-service research offerings, blended web-based panels, and nationwide field management to expand client value for existing projects.

Market leadership Specialized in marketing research with over 30 years of expertise and internally developed methods. Position to target mid-market clients seeking seasoned guidance, advanced analytics (including Conjoint), and end-to-end project management.

Technology leverage Tech stack includes Google Cloud, HTTP/3, Bootstrap, jQuery, and modern web-assisted interviewing. Opportunities to sell enhanced data security, performance improvements, and scalable online panel capabilities to prospective clients.

Geographic expansion Nationwide USA and Canadian field management service. Potential cross-sell to clients expanding into North American markets or requiring multi-country data collection and standardized analytics across regions.

Competitive positioning Compare favorably to larger firms in personalized service and flexible engagement models. Use as a selling point to mid-sized enterprises seeking cost-effective, end-to-end research programs with robust analytics and clear presentations.