Right Formula
Marketing ServicesEngland, United Kingdom51-200 Employees
Right Formula is a London-based global sports marketing agency founded in 2009 that manages all facets of sports sponsorship to help partnerships achieve their objectives. It provides a full-service approach, coordinating commercial activation, events and hospitality, digital and content, internal engagement, communications and strategy. The agency serves a diverse roster of brand clients across industries, including ExxonMobil, Hilton Hotels, SAP and Vodafone. Operating in the marketing services sector, Right Formula operates as a partner that seeks to align sponsorship activity with the objectives of brands with a global reach. The company is described as award-winning and functions with a mid-sized team in London across multiple disciplines. In 2025, it announced the acquisition of Crunch Communications Limited, signaling growth and expanded capabilities.