Expanding US Presence Right Formula has recently strengthened its North American capabilities by appointing Rick Cuellar as Commercial VP for the US, indicating an active growth strategy and potential interest in establishing or expanding client relationships within the US sports marketing sector.

Leadership Growth The promotion of Luke Organ to Managing Director for EMEA and APAC highlights the company's focus on regional leadership and could present opportunities to collaborate on cross-market projects or regional campaigns in sports sponsorship and activation.

Acquisition Strategy The acquisition of Patterrn Ltd demonstrates Right Formula’s commitment to expanding its service portfolio in sports PR and content, signaling opportunities to offer integrated marketing solutions or to leverage existing client networks for strategic partnerships.

Digital and Tech Stack Utilizing advanced tools like Cloudflare, BambooHR, and MediaElement.js, the company is investing in digital infrastructure, which opens avenues to pitch innovative digital activation services, content delivery, and data-driven sponsorship strategies.

Financial Opportunity With a revenue range of $10M to $50M and an impressive roster of global clients across industries, Right Formula is positioned as a serious player in the sports marketing space, offering potential for high-value partnership opportunities with brands seeking esport sponsorship, experiential activations, and strategic content marketing.