Expansion Opportunity Right Formula is actively expanding through acquisitions, including Crunch Communications, signaling growth momentum and an appetite for broader capabilities. This presents a sales opening to offer integrated sponsorship and communications solutions that align with their scaled operations and cross-border needs.

US Growth Recent appointment of a Commercial VP for the US and a focus on strengthening the US offering indicates a strategic push into the American market. This creates a sales path for services tailored to US-based sport properties, brands seeking US sponsorship leverage, and localized activation capabilities.

Sustainability Focus With a Head of Sustainability and involvement in climate action frameworks, Right Formula demonstrates commitment to sustainable sports marketing. Opportunities exist to partner on responsible sponsorship strategy, green activation, and ESG-aligned campaigns for brands seeking authentic sustainability credentials.

Global Reach As a global agency with a diverse client roster and multiple regional leadership roles, Right Formula offers cross-market expertise that can attract multinational brands looking for cohesive sponsorship programs across regions, plus potential for joint regional campaigns.

Technology Enablement The tech stack includes tools for data privacy, analytics, digital activation and content delivery, signaling reliance on measurable, tech-enabled sponsorship outcomes. There is a sales angle to propose performance dashboards, attribution modeling, and AI-driven activation insights to enhance sponsorship ROI.