Family owned Leverage the long-standing family legacy and tenure in the jewelry-making space to build trust with customers and position as a stable, customer-focused supplier for DIY enthusiasts and small studios.

Extensive catalog Target customers with large product breadth (over 10,000 shapes, colors and sizes) to upsell bundles, kits, and themed project packages, emphasizing variety for crafters and professional makers.

Regional showroom Promote in-person demos and workshops at the Spokane showroom to attract local hobbyists and schools, creating opportunities for cross-sell of tools, findings, and instructional kits.

Multi-channel ops Capitalize on online and toll-free ordering to reach a wide customer base; explore expanding B2C and small business orders, plus loyalty programs to boost repeat purchases.

Growth potential Position against larger rivals by highlighting personalized customer service, earth stewardship, and niche jewelry-making supplies to win DIY artisans, hobbyists, and small studios seeking specialized inventory.