Strong Niche Focus Rings & Things operates within a specialized retail segment, offering a comprehensive selection of jewelry-making supplies, which presents opportunities to upsell or cross-sell related tools, materials, and complementary accessories to craft enthusiasts and professional jewelers.

Family Legacy As a second-generation family business with a history dating back to 1972, the company values personalized customer service and quality, making it suitable for personalized marketing campaigns and loyalty programs aimed at loyal hobbyists and small-scale jewelry artists.

Local Engagement The Spokane showroom hosting demos and workshops indicates a customer base that appreciates experiential retail; targeting local workshops, events, and community collaborations can drive foot traffic and increase sales opportunities.

Digital Retail Strategies With an active online store and modern web technologies, there is potential to expand digital marketing efforts, optimize online sales channels, and implement targeted advertising campaigns to reach DIY jewelry enthusiasts across wider markets.

Growth Opportunities Given the modest revenue range and small team size, there is significant potential for growth through expanding product lines, enhancing online marketing, and establishing partnerships with hobbyist communities and craft schools to increase sales volumes.