Refurbished Lab Capitalize on Rithum Automation’s focus on certified refurbished Tecan liquid handling systems and related services to target mid-size biotech labs seeking cost-efficient automation solutions with potential for add-on maintenance contracts.

Full-Service Offering Leverage the turnkey package including on-site setup, training, warranties, and ongoing maintenance to position as a one-stop vendor for lab automation needs, increasing deal size and customer stickiness.

Nationwide Support Highlight nationwide on-site preventive maintenance and depot repair capabilities to appeal to growing or multi-site organizations that require consistent service levels across locations.

Cost-Effective Growth Target customers prioritizing total cost of ownership by emphasizing discounted pricing options, ongoing consumables, and guaranteed uptime through PM kits and OEM parts.

Tech & Education Promote consulting for lab automation implementation and application support (ELISA and MDx) to expand into workflows that require integration with existing instruments and method development.