Insights

Sustainable Product Focus Rituals' commitment to sustainability with collections containing natural ingredients and refill options aligns with the growing consumer demand for eco-friendly and conscious products, presenting a key sales opportunity in the sustainable personal care market.

Global Expansion and Market Presence With 1000 stores across 36 countries, Rituals has established a strong global footprint, offering a broad reach for potential sales expansion and partnerships that can leverage the brand's international presence for increased sales revenue.

Technological Integration for Customer Engagement Utilization of advanced technologies like Google Optimize, Adobe Experience Manager, and PWA demonstrates Rituals' focus on enhancing customer experience and engagement. Leveraging these tech tools can drive personalized marketing strategies and boost sales conversions.

Luxury Brand Positioning As the first luxury brand to merge home and body products, Rituals has carved a niche in the market as a wellbeing destination. Leveraging the premium positioning can offer higher margins and sales opportunities targeted towards luxury-seeking consumers.

Employee Culture and Sales Performance Rituals' energetic, customer-oriented, and open-minded company culture translates to motivated employees who can drive sales growth through exceptional customer service and product advocacy. Investing in employee engagement can positively impact sales outcomes and customer loyalty.

Rituals Tech Stack

Rituals uses 8 technology products and services including Google Optimize, Visual Lease, Adobe Experience Manager, and more. Explore Rituals's tech stack below.

  • Google Optimize
    A/B Testing
  • Visual Lease
    Accounting
  • Adobe Experience Manager
    Content Management System
  • Adobe Dynamic Media Classic
    Digital Asset Management
  • Asana
    Issue Trackers
  • Emotion
    Javascript Frameworks
  • PWA
    Miscellaneous
  • reCAPTCHA
    Security

Media & News

Rituals's Email Address Formats

Rituals uses at least 1 format(s):
Rituals Email FormatsExamplePercentage
First.Last@rituals.comJohn.Doe@rituals.com
91%
First.MiddleLast@rituals.comJohn.MichaelDoe@rituals.com
4%
First.L@rituals.comJohn.D@rituals.com
3%
FLast@rituals.comJDoe@rituals.com
2%

Frequently Asked Questions

Where is Rituals's headquarters located?

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Rituals's main headquarters is located at Herengracht 541 Amsterdam, Noord-Holland 1017 BV NL. The company has employees across 6 continents, including EuropeNorth AmericaAsia.

What is Rituals's official website and social media links?

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Rituals's official website is rituals.com and has social profiles on LinkedIn.

How much revenue does Rituals generate?

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As of November 2024, Rituals's annual revenue reached $5B.

What is Rituals's SIC code NAICS code?

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Rituals's SIC code is 2844 - Perfumes, Cosmetics, and Other Toilet Preparations NAICS code is 32562 - Toilet Preparation Manufacturing.

How many employees does Rituals have currently?

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As of November 2024, Rituals has approximately 10K employees across 6 continents, including EuropeNorth AmericaAsia. Key team members include Chief Executive Officer And Partners: D. D.Chief Technology Officer: B. M.Chief Digital Officer (cdo): C. M.. Explore Rituals's employee directory with LeadIQ.

What industry does Rituals belong to?

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Rituals operates in the Personal Care Product Manufacturing industry.

What technology does Rituals use?

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Rituals's tech stack includes Google OptimizeVisual LeaseAdobe Experience ManagerAdobe Dynamic Media ClassicAsanaEmotionPWAreCAPTCHA.

What is Rituals's email format?

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Rituals's email format typically follows the pattern of . Find more Rituals email formats with LeadIQ.

When was Rituals founded?

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Rituals was founded in 2000.
Rituals

Rituals

Personal Care Product ManufacturingNoord-Holland, Netherlands10001+ Employees

Founded in 2000 in Amsterdam, The Netherlands, Rituals was the first luxury brand to combine home and body products. To date, we've opened 1000 stores in 36 countries and have become a renowned wellbeing destination. Led by our philosophy, The Art of Soulful Living, we're committed to helping consumers on their journey to personal wellbeing, providing tips, inspiration and products to reconnect body, mind and soul.



As a certified B Corp™ we believe in sustainable wellbeing, with collections that are good for people and good for the planet. This is supported by our three pillars: Clean, Conscious, and Caring. Clean: 79% of our personal care products contain >90% natural origin ingredients, and by 2023 all formulas will meet this standard. Conscious: we make sustainable choices; every collection has refill options, and we plant, protect, or restore a tree for every refill sold. Caring: we proudly support social initiatives including Tiny Miracles, a pioneering foundation that helps break the poverty cycle by providing life-changing work for underserved communities in Mumbai, India.



This philosophy of sustainable wellbeing is embedded into our company culture. Our people are open minded, customer first oriented, and energetic. If you want to hear more, then keep an eye out on our vacancies, and we hope to have you join us in our offices or stores.

Section iconCompany Overview

Headquarters
Herengracht 541 Amsterdam, Noord-Holland 1017 BV NL
SIC Code
2844 - Perfumes, Cosmetics, and Other Toilet Preparations
NAICS Code
32562 - Toilet Preparation Manufacturing
Founded
2000
Employees
10001+

Section iconMedia & News

Section iconFunding & Financials

  • $1B

    Rituals's revenue is in the range of $1B

Section iconFunding & Financials

  • $1B

    Rituals's revenue is in the range of $1B

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