Insights

Global Expansion Rituals has been actively expanding its physical retail presence globally, opening new stores in various countries such as Sweden, Ireland, Romania, and the UK. This expansion indicates potential sales opportunities in these new markets for partnerships and increased product visibility.

Awards Recognition The company's consistent recognition and awards, such as being named as the Most Admired Retailer in the Beauty & Wellness category, can be leveraged as a strong selling point to attract new customers and partners. Highlighting these accolades can enhance the brand's credibility and drive sales.

Strategic Partnerships Rituals has formed strategic partnerships with companies like World Duty Free, Avolta, and Castlepoint, showcasing an openness to collaboration and distribution expansion. Utilizing these existing partnerships and exploring new ones can lead to potential sales growth through cross-promotions and joint ventures.

Sustainable Wellbeing Focus With a strong commitment to sustainable wellbeing and social initiatives, Rituals' ethos aligns with the growing consumer demand for eco-conscious products. Emphasizing the brand's clean, conscious, and caring values can attract environmentally conscious customers and drive sales of ethical products.

Technology Integration By leveraging a diverse tech stack that includes platforms such as UsableNet, SAP, and Google Ads, Rituals demonstrates a readiness to embrace digital solutions. This technological focus presents sales opportunities in optimizing e-commerce experiences, targeted marketing campaigns, and customer engagement through advanced analytics.

Rituals (B Corp™) Tech Stack

Rituals (B Corp™) uses 8 technology products and services including UsableNet, Google Ads, SAP, and more. Explore Rituals (B Corp™)'s tech stack below.

  • UsableNet
    Accessibility
  • Google Ads
    Advertising
  • SAP
    Customer Relationship Management
  • Firebase
    Database
  • Verloop
    Live Chat
  • Microsoft Word
    Office Suites
  • Adobe Creative Suite
    Visualisation Software
  • Facebook
    Widgets

Media & News

Rituals (B Corp™)'s Email Address Formats

Rituals (B Corp™) uses at least 1 format(s):
Rituals (B Corp™) Email FormatsExamplePercentage
First.Last@rituals.comJohn.Doe@rituals.com
87%
FLast@rituals.comJDoe@rituals.com
7%
First.MiddleLast@rituals.comJohn.MichaelDoe@rituals.com
3%
First.L@rituals.comJohn.D@rituals.com
3%

Frequently Asked Questions

Where is Rituals (B Corp™)'s headquarters located?

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Rituals (B Corp™)'s main headquarters is located at Herengracht 541 Amsterdam, Noord-Holland 1017 BV NL. The company has employees across 6 continents, including EuropeNorth AmericaAsia.

What is Rituals (B Corp™)'s official website and social media links?

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Rituals (B Corp™)'s official website is rituals.com and has social profiles on LinkedIn.

How much revenue does Rituals (B Corp™) generate?

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As of April 2025, Rituals (B Corp™)'s annual revenue reached $5B.

What is Rituals (B Corp™)'s SIC code NAICS code?

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Rituals (B Corp™)'s SIC code is 2844 - Perfumes, Cosmetics, and Other Toilet Preparations NAICS code is 32562 - Toilet Preparation Manufacturing.

How many employees does Rituals (B Corp™) have currently?

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As of April 2025, Rituals (B Corp™) has approximately 10K employees across 6 continents, including EuropeNorth AmericaAsia. Key team members include Chief Executive Officer And Partners: D. D.Chief Impact Officer: N. S.Chief Human Resources Officer: A. J.. Explore Rituals (B Corp™)'s employee directory with LeadIQ.

What industry does Rituals (B Corp™) belong to?

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Rituals (B Corp™) operates in the Personal Care Product Manufacturing industry.

What technology does Rituals (B Corp™) use?

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Rituals (B Corp™)'s tech stack includes UsableNetGoogle AdsSAPFirebaseVerloopMicrosoft WordAdobe Creative SuiteFacebook.

What is Rituals (B Corp™)'s email format?

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Rituals (B Corp™)'s email format typically follows the pattern of . Find more Rituals (B Corp™) email formats with LeadIQ.

When was Rituals (B Corp™) founded?

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Rituals (B Corp™) was founded in 2000.
Rituals (B Corp™)

Rituals (B Corp™)

Personal Care Product ManufacturingNoord-Holland, Netherlands10001+ Employees

Founded in 2000 in Amsterdam, The Netherlands, Rituals was the first luxury brand to combine home and body products. To date, we've opened 1000 stores in 36 countries and have become a renowned wellbeing destination. Led by our philosophy, The Art of Soulful Living, we're committed to helping consumers on their journey to personal wellbeing, providing tips, inspiration and products to reconnect body, mind and soul.



As a certified B Corp™ we believe in sustainable wellbeing, with collections that are good for people and good for the planet. This is supported by our three pillars: Clean, Conscious, and Caring. Clean: 79% of our personal care products contain >90% natural origin ingredients, and by 2023 all formulas will meet this standard. Conscious: we make sustainable choices; every collection has refill options, and we plant, protect, or restore a tree for every refill sold. Caring: we proudly support social initiatives including Tiny Miracles, a pioneering foundation that helps break the poverty cycle by providing life-changing work for underserved communities in Mumbai, India.



This philosophy of sustainable wellbeing is embedded into our company culture. Our people are open minded, customer first oriented, and energetic. If you want to hear more, then keep an eye out on our vacancies, and we hope to have you join us in our offices or stores.

Section iconCompany Overview

Headquarters
Herengracht 541 Amsterdam, Noord-Holland 1017 BV NL
SIC Code
2844 - Perfumes, Cosmetics, and Other Toilet Preparations
NAICS Code
32562 - Toilet Preparation Manufacturing
Founded
2000
Employees
10001+

Section iconFunding & Financials

  • $1B

    Rituals (B Corp™)'s revenue is in the range of $1B

Section iconFunding & Financials

  • $1B

    Rituals (B Corp™)'s revenue is in the range of $1B

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