Insights

Global Expansion Rituals has demonstrated a strong growth trajectory with 1000 stores across 36 countries and recent openings in the United States and United Kingdom, highlighting opportunities for international retail partnerships and regional distribution expansion.

Sustainable Focus With commitments to natural ingredients, refill sustainability, and social initiatives, Rituals appeals to eco-conscious consumers, presenting potential to collaborate on eco-friendly product lines or sustainability-oriented campaigns.

Luxury Wellness Positioning As a pioneer in combining luxury home and personal care products and being recognized as the Best Retailer over £500m, Rituals is well-positioned to partner on premium retail collaborations, exclusives, or experiential marketing efforts within the wellness sector.

Tech-Enabled Growth Utilizing advanced digital tools like Google Cloud, SQL, and ServiceNow suggests openness to innovative digital marketing and omnichannel solutions, offering opportunities to enhance customer engagement and data-driven sales strategies.

Industry Recognition and Events Participation in prestigious events and industry awards indicates Rituals’ active market presence and brand credibility, making it an ideal partner for co-branded campaigns, retail events, or influencer collaborations aiming to increase brand visibility.

Rituals Tech Stack

Rituals uses 8 technology products and services including Google Optimize, UsableNet, Amazon CloudFront, and more. Explore Rituals's tech stack below.

  • Google Optimize
    A/B Testing
  • UsableNet
    Accessibility
  • Amazon CloudFront
    Content Delivery Network
  • SQL
    Database
  • Google Cloud
    Infrastructure As A Service
  • Asana
    Issue Trackers
  • ServiceNow
    Miscellaneous
  • reCAPTCHA
    Security

Media & News

Rituals's Email Address Formats

Rituals uses at least 1 format(s):
Rituals Email FormatsExamplePercentage
First.Last@rituals.comJohn.Doe@rituals.com
87%
FLast@rituals.comJDoe@rituals.com
7%
First.MiddleLast@rituals.comJohn.MichaelDoe@rituals.com
4%
First.L@rituals.comJohn.D@rituals.com
2%

Frequently Asked Questions

What is Rituals's official website and social media links?

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Rituals's official website is rituals.com and has social profiles on LinkedIn.

How much revenue does Rituals generate?

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As of December 2025, Rituals's annual revenue is estimated to be $5B.

What is Rituals's SIC code NAICS code?

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Rituals's SIC code is 2844 - Perfumes, Cosmetics, and Other Toilet Preparations NAICS code is 32562 - Toilet Preparation Manufacturing.

How many employees does Rituals have currently?

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As of December 2025, Rituals has approximately 10K employees across 6 continents, including EuropeNorth AmericaAsia. Key team members include Ceo & Founder: R. C.Chief Human Resources Officer & Board Member: A. J.Chief Technology Officer: V. L.. Explore Rituals's employee directory with LeadIQ.

What industry does Rituals belong to?

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Rituals operates in the Personal Care Product Manufacturing industry.

What technology does Rituals use?

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Rituals's tech stack includes Google OptimizeUsableNetAmazon CloudFrontSQLGoogle CloudAsanaServiceNowreCAPTCHA.

What is Rituals's email format?

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Rituals's email format typically follows the pattern of First.Last@rituals.com. Find more Rituals email formats with LeadIQ.

When was Rituals founded?

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Rituals was founded in 2000.

Rituals

Personal Care Product ManufacturingNorth Holland, Netherlands10001+ Employees

Founded in 2000 in Amsterdam, The Netherlands, Rituals was the first luxury brand to combine home and body products. To date, we've opened 1000 stores in 36 countries and have become a renowned wellbeing destination. Led by our philosophy, The Art of Soulful Living, we're committed to helping consumers on their journey to personal wellbeing, providing tips, inspiration and products to reconnect body, mind and soul.



As a certified B Corp™ we believe in sustainable wellbeing, with collections that are good for people and good for the planet. This is supported by our three pillars: Clean, Conscious, and Caring. Clean: 79% of our personal care products contain >90% natural origin ingredients, and by 2023 all formulas will meet this standard. Conscious: we make sustainable choices; every collection has refill options, and we plant, protect, or restore a tree for every refill sold. Caring: we proudly support social initiatives including Tiny Miracles, a pioneering foundation that helps break the poverty cycle by providing life-changing work for underserved communities in Mumbai, India.



This philosophy of sustainable wellbeing is embedded into our company culture. Our people are open minded, customer first oriented, and energetic. If you want to hear more, then keep an eye out on our vacancies, and we hope to have you join us in our offices or stores.

Section iconCompany Overview

SIC Code
2844 - Perfumes, Cosmetics, and Other Toilet Preparations
NAICS Code
32562 - Toilet Preparation Manufacturing
Founded
2000
Employees
10001+

Section iconFunding & Financials

  • $100M$250M

    Rituals's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Rituals's revenue is estimated to be in the range of $100M$250M

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