Integration Benefits Riwal’s acquisition by Boels Rental enhances its market reach and product offerings, providing a broader portfolio of equipment and geographic coverage. This expansion creates opportunities to cross-sell advanced rental solutions and leverage combined logistics and service networks to attract new customers across Europe and beyond.

Focus on Sustainability With Boels’ recent €100 million loan allocated for environmentally friendly machinery, there is a strong emphasis on decarbonization. This presents a sales opportunity to offer clients eco-efficient equipment, green leasing options, and sustainability-focused solutions that align with their environmental commitments.

Market Expansion The recent acquisitions of Mgrental, Illumin8, and other UK-based rental companies indicate ongoing market expansion efforts. This growth signals an increased demand for specialized rental equipment, including lighting and access platforms, opening avenues to upsell premium and niche machinery to existing and new clients.

Technological Integration Riwal’s use of advanced tech stacks such as Trimble and Azure Front Door suggests a focus on digital solutions and asset management. Offering integrated digital rental management tools and telematics-enabled equipment can meet rising client expectations for technology-driven efficiency and safety.

Operational Scale With a fleet of 20,000 units and a presence in over 16 countries, Riwal’s large-scale operations enable targeted sales strategies for large construction firms and multinational contractors seeking reliable, scalable equipment solutions, especially for projects requiring a diverse fleet and responsive logistics support.