Sustainability warm Leverage Rizos Curls’ climate-neutral positioning and ongoing environmental partnerships (Climate Neutral, reforestation, water restoration, renewable energy) to pitch eco-conscious product bundles and sustainability-focused marketing collaborations with retailers and influencers.

Award credibility Capitalize on multiple awards (Harper's Bazaar, TODAY Show, Allure) to open conversations with majors and private label opportunities, using their prestige to justify premium shelf space, featured banners, and co-branded campaigns.

Retail expansion Target retailers aligned with beauty and natural products (Ulta Beauty, Nordstrom, Target) and propose exclusive SKUs, limited editions, or early access for new Gloss + Repair collection, while highlighting existing distribution to widen market reach.

CURL community Engage the brand’s Curl community and culture focus by proposing community-driven events, tutorials, and influencer partnerships that drive trials and word-of-mouth, boosting retailer foot traffic and online conversion.

Growth capital With revenue in the mid-range and a lean team, present scalable distribution and manufacturing partnerships, private-label possibilities, and white-label opportunities to accelerate growth without significant overhead, targeting mid-size beauty platforms and retailers seeking growth partners.