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Insights

Strategic Partnerships ROKA's recent partnerships with CrossFit, Rogue Fitness, and companies like Backbone Media and White Stuff present collaboration opportunities for cross-selling ROKA's eyewear and gear with complementary products or services.

Product Expansion The launch of new product lines like the Dark Indigo Collection and the Army Tiger 4.0 System opens avenues for upselling to existing customers and reaching out to new market segments interested in innovative and technical gear.

Sustainability Focus ROKA's commitment to sustainable production methods, such as using recycled materials, provides a competitive edge in appealing to eco-conscious consumers seeking ethically sourced and environmentally friendly products.

Market Trend Alignment Aligning with the trend of vegan, animal-friendly products and sustainable accessories, ROKA's collaboration with White Stuff for the Kennington Crossbody bag capitalizes on the growing consumer demand for ethical and cruelty-free items.

Revenue Potential With a revenue range of $10M - $50M and funding of $18M, there is potential for business growth, expansion into new markets, and investment in sales and marketing strategies to capitalize on the company's financial health and market position.

Similar companies to ROKA

ROKA Tech Stack

ROKA uses 8 technology products and services including Google Ads, AppNexus, Google Ads Conversion Tracking, and more. Explore ROKA's tech stack below.

  • Google Ads
    Advertising
  • AppNexus
    Advertising
  • Google Ads Conversion Tracking
    Analytics
  • Google Analytics
    Analytics
  • FancyBox
    Javascript Libraries
  • Swiper
    Javascript Libraries
  • HTTP/3
    Miscellaneous
  • Venmo
    Payment Processing

Media & News

ROKA's Email Address Formats

ROKA uses at least 2 format(s):
ROKA Email FormatsExamplePercentage
First@rokasports.comJohn@rokasports.com
78%
Last@rokasports.comDoe@rokasports.com
19%
First.Last@rokasports.comJohn.Doe@rokasports.com
1%
LastF@rokasports.comDoeJ@rokasports.com
2%
First@roka.comJohn@roka.com
68%
FirstL@roka.comJohnD@roka.com
17%
Last@roka.comDoe@roka.com
10%
FLast@roka.comJDoe@roka.com
5%

Frequently Asked Questions

Where is ROKA's headquarters located?

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ROKA's main headquarters is located at 2214-A W Braker Lane Austin, Texas 78758 US. The company has employees across 5 continents, including North AmericaEuropeAsia.

What is ROKA's phone number?

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You can contact ROKA's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is ROKA's stock symbol?

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ROKA is a publicly traded company; the company's stock symbol is PKZ.

What is ROKA's official website and social media links?

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ROKA's official website is roka.com and has social profiles on LinkedIn.

How much revenue does ROKA generate?

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As of October 2024, ROKA's annual revenue reached $35M.

What is ROKA's SIC code?

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ROKA's SIC code is 5136 - Men's and Boy's Clothing and Furnishings.

How many employees does ROKA have currently?

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As of October 2024, ROKA has approximately 66 employees across 5 continents, including North AmericaEuropeAsia. Key team members include Chief Marketing Officer: A. L.Chief Financial Officer: T. H.Vice President Of Merchandising: D. P.. Explore ROKA's employee directory with LeadIQ.

What industry does ROKA belong to?

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ROKA operates in the Retail industry.

What technology does ROKA use?

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ROKA's tech stack includes Google AdsAppNexusGoogle Ads Conversion TrackingGoogle AnalyticsFancyBoxSwiperHTTP/3Venmo.

What is ROKA's email format?

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ROKA's email format typically follows the pattern of . Find more ROKA email formats with LeadIQ.

How much funding has ROKA raised to date?

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As of October 2024, ROKA has raised $18M in funding. The last funding round occurred on Apr 16, 2018 for $18M.

When was ROKA founded?

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ROKA was founded in 2013.
ROKA

ROKA

RetailTexas, United States51-200 Employees

ROKA was founded in a garage in Austin, Texas by two former Stanford All-American swimmers on a mission to redefine the standard for performance design. In just four years we’ve earned more than 30 patents and built an industry-leading and award-winning in-house design and development team that engineers the most technical eyewear and gear on the planet.

Our athletes have won numerous world titles, including Olympic gold in triathlon and speed skating, as well as taking multiple Tour de France cycling stages wins and the Dakar Rally. We design our products to accomplish the impossible in order to make sure they'll perform for anyone, anywhere—no matter how big or small the challenge.

Section iconCompany Overview

Headquarters
2214-A W Braker Lane Austin, Texas 78758 US
Phone number
Website
roka.com
SIC Code
5136 - Men's and Boy's Clothing and Furnishings
Stock Symbol
PKZ
Founded
2013
Employees
51-200

Section iconFunding & Financials

  • $18M

    ROKA has raised a total of $18M of funding over 8 rounds. Their latest funding round was raised on Apr 16, 2018 in the amount of $18M.

  • $10M$50M

    ROKA's revenue is in the range of $10M$50M

Section iconFunding & Financials

  • $18M

    ROKA has raised a total of $18M of funding over 8 rounds. Their latest funding round was raised on Apr 16, 2018 in the amount of $18M.

  • $10M$50M

    ROKA's revenue is in the range of $10M$50M

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