Insights

Innovative Product Launches ROKA continuously introduces new product collections, such as the Snow Goggles and Wire Frame Collection, indicating a focus on expanding their high-performance eyewear portfolio. This presents opportunities to target outdoor sports retailers, specialty outdoor stores, and e-commerce platforms eager to stock cutting-edge sports gear.

Growing Market Presence With recent launches like the SR-1EP and San Remo AIR, ROKA is emphasizing innovation and versatility in their offerings. Partnering with outdoor adventure resorts, sports training centers, and athletic clubs could open sales channels for specialized performance gear.

Targeted Athletes and Enthusiasts ROKA's success with Olympic athletes and Tour de France winners highlights its appeal to serious sports enthusiasts and professional athletes. Opportunities exist to collaborate with sports teams, triathlons, cycling events, and adventure races to boost brand visibility and sales.

Digital Engagement Strategies Utilizing platforms like Google Ads, FancyBox, and Typeform, ROKA is effectively engaging a digitally savvy customer base. This indicates potential for tailored online campaigns targeting high-performance sports communities and adventure seekers who value technological innovation.

Mid-Sized Market Focus With a revenue range of 1M to 10M and a dedicated team of 51-200 employees, ROKA offers personalized partnership opportunities for mid-sized retailers, specialty sports stores, and select e-commerce outlets seeking premium performance sports gear to differentiate their offerings.

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ROKA Tech Stack

ROKA uses 8 technology products and services including LinkedIn Ads, Microsoft Advertising, Quantcast Measure, and more. Explore ROKA's tech stack below.

LinkedIn Ads
Advertising
Microsoft Advertising
Advertising
Quantcast Measure
Analytics
Google Analytics 4
Analytics
Loggly
Analytics
Moment.js
Javascript Libraries
Microsoft Office
Office Suites
Venmo
Payment Processing

Media & News

ROKA's Email Address Formats

ROKA uses at least 2 format(s):

ROKA Email Formats	Example	Percentage
First@roka.com	John@roka.com	70%
FirstL@roka.com	JohnD@roka.com	17%
Last@roka.com	Doe@roka.com	9%
FLast@roka.com	JDoe@roka.com	4%
First@rokasports.com	John@rokasports.com	77%
Last@rokasports.com	Doe@rokasports.com	20%
First.Last@rokasports.com	John.Doe@rokasports.com	1%
LastF@rokasports.com	DoeJ@rokasports.com	2%

Frequently Asked Questions

Where is ROKA's headquarters located?

ROKA's main headquarters is located at 2214-a West Braker Lane Austin, Texas 78758 United States. The company has employees across 5 continents, including North AmericaEuropeAfrica.

What is ROKA's phone number?

You can contact ROKA's main corporate office by phone at

+1-877-985-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is ROKA's stock symbol?

ROKA is a publicly traded company; the company's stock symbol is PKZ.

What is ROKA's official website and social media links?

ROKA's official website is roka.com and has social profiles on LinkedIn Crunchbase.

What is ROKA's NAICS code?

ROKA's NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does ROKA have currently?

As of June 2026, ROKA has approximately 76 employees across 5 continents, including North AmericaEuropeAfrica. Key team members include Head Of Customer Experience: J. H.Design Director: C. R.Director Of Operations: M. O. N.. Explore ROKA's employee directory with LeadIQ.

What industry does ROKA belong to?

ROKA operates in the Sporting Goods Manufacturing industry.

What technology does ROKA use?

ROKA's tech stack includes LinkedIn AdsMicrosoft AdvertisingQuantcast MeasureGoogle Analytics 4LogglyMoment.jsMicrosoft OfficeVenmo.

What is ROKA's email format?

ROKA's email format typically follows the pattern of First@roka.com. Find more ROKA email formats with LeadIQ.

When was ROKA founded?

ROKA was founded in 2013.

ROKA

Q: What is ROKA's official website and social media links?

ROKA's official website is roka.com. ROKA has social profiles on LinkedIn.

Q: How many employees does ROKA have currently?

ROKA has approximately 76 employees.

Q: What technology does ROKA use?

ROKA's tech stack includes DoubleClick Floodlight, Bynder, yepnope.js, PHP, Emotion.

Q: What is ROKA's NAICS code?

ROKA's NAICS code is 33992 (Sporting and Athletic Goods Manufacturing).

Sporting Goods ManufacturingTexas, United States51-200 Employees

ROKA was founded in a garage in Austin, Texas by two former Stanford All-American swimmers on a mission to redefine the standard for performance design. In just four years we’ve earned more than 30 patents and built an industry-leading and award-winning in-house design and development team that engineers the most technical eyewear and gear on the planet.

Our athletes have won numerous world titles, including Olympic gold in triathlon and speed skating, as well as taking multiple Tour de France cycling stages wins and the Dakar Rally. We design our products to accomplish the impossible in order to make sure they'll perform for anyone, anywhere—no matter how big or small the challenge.