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Insights

Acquisition Potential Rootine was acquired by Rhodiumsoftware, indicating a potential interest in expanding the suite of offerings. Leveraging this acquisition could open up sales opportunities through cross-selling to the existing client base of Rhodiumsoftware.

Funding Boost Impact With recent significant funding rounds, like the $14.5M investment, Rootine has the financial backing to scale operations. This presents a sales opportunity for suppliers looking to provide services or products for Rootine's expansion.

Innovative NFT Community The launch of Rootine's Apex Optimizers NFT community showcases their commitment to innovation. Sales professionals can explore partnerships to offer complementary products or services to this tech-savvy customer base.

Affiliate Program Expansion Rootine's ambassador & affiliate program offers a unique sales channel. Businesses can collaborate with Rootine as affiliates to drive sales, tapping into a new revenue stream while promoting health and wellness products.

Strategic Partnerships Rootine's partnership with SmoothieBox indicates a potential interest in collaborating with other health-focused brands. This presents a sales opportunity for businesses in the wellness industry looking to form strategic partnerships for mutual growth.

Rootine Tech Stack

Rootine uses 8 technology products and services including BugSnag, Amazon Web Services, RSS, and more. Explore Rootine's tech stack below.

  • BugSnag
    Analytics
  • Amazon Web Services
    Cloud Hosting
  • RSS
    Content Management System
  • Shopify Product Reviews
    Online Review Management
  • Priority Hints
    Performance
  • Google Tag Manager
    Tag Management
  • MUI
    UI Frameworks
  • Zoom
    Web Conferencing

Media & News

Rootine's Email Address Formats

Rootine uses at least 1 format(s):
Rootine Email FormatsExamplePercentage
First@rootine.coJohn@rootine.co
34%
Last@rootine.coDoe@rootine.co
16%
First@rootine.coJohn@rootine.co
34%
Last@rootine.coDoe@rootine.co
16%

Frequently Asked Questions

Where is Rootine's headquarters located?

Minus sign iconPlus sign iconRootine's main headquarters is located at Nashville, TN 37203 US. The company has employees across 3 continents, including North AmericaEuropeAsia.

What is Rootine's official website and social media links?

Minus sign iconPlus sign iconRootine's official website is rootine.co and has social profiles on LinkedInCrunchbase.

How much revenue does Rootine generate?

Minus sign iconPlus sign icon As of May 2025, Rootine's annual revenue reached $750K.

What is Rootine's NAICS code?

Minus sign iconPlus sign iconRootine's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Rootine have currently?

Minus sign iconPlus sign iconAs of May 2025, Rootine has approximately 6 employees across 3 continents, including North AmericaEuropeAsia. Key team members include Head Of Customer Experience And Operations: J. W.Head Of Customer Experience And Operations: J. W.Head Of Brand: L. W.. Explore Rootine's employee directory with LeadIQ.

What industry does Rootine belong to?

Minus sign iconPlus sign iconRootine operates in the Wellness and Fitness Services industry.

What technology does Rootine use?

Minus sign iconPlus sign iconRootine's tech stack includes BugSnagAmazon Web ServicesRSSShopify Product ReviewsPriority HintsGoogle Tag ManagerMUIZoom.

What is Rootine's email format?

Minus sign iconPlus sign iconRootine's email format typically follows the pattern of . Find more Rootine email formats with LeadIQ.

How much funding has Rootine raised to date?

Minus sign iconPlus sign icon As of May 2025, Rootine has raised $10M in funding. The last funding round occurred on Sep 13, 2022 for $10M.

When was Rootine founded?

Minus sign iconPlus sign iconRootine was founded in 2019.
Rootine

Rootine

Wellness and Fitness ServicesTennessee, United States2-10 Employees

Rootine is a health and wellness brand revolutionizing the future of supplements. 

We use your unique health data to create targeted supplements designed to work with your changing body. Our multivitamin and drink mixes are developed using cutting edge technology for maximum absorption and efficacy**. 

Powered by our at home lab tests and data you already have through your wearables, our smart supplement system delivers results you can see, feel and track - promoting vibrant health at the cellular level. 

Visit: rootine.co

Section iconCompany Overview

Headquarters
Nashville, TN 37203 US
Website
rootine.co
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2019
Employees
2-10

Section iconMedia & News

Section iconFunding & Financials

  • $10M

    Rootine has raised a total of $10M of funding over 4 rounds. Their latest funding round was raised on Sep 13, 2022 in the amount of $10M.

  • $10M

    Rootine's revenue is in the range of $10M

Section iconFunding & Financials

  • $10M

    Rootine has raised a total of $10M of funding over 4 rounds. Their latest funding round was raised on Sep 13, 2022 in the amount of $10M.

  • $10M

    Rootine's revenue is in the range of $10M

Company Leadership

  • Stylized image of a person
    J. W.
    Head Of Customer Experience And Operations
    Phone icon
    Mobile Phone
  • Stylized image of a person
    J. W.
    Head Of Customer Experience And Operations
    Phone icon
    Mobile Phone
  • Stylized image of a person
    L. W.
    Head Of Brand
    Phone icon
    Mobile Phone
  • Stylized image of a person
    S. M.
    Head Of Nutrition Innovation
    Phone icon
    Mobile Phone
  • Stylized image of a person
    B. G.
    Co-Founder, Founding Ceo
    Phone icon
    Mobile Phone

Employee Directory

  • Stylized image of a person
    S. M.
    Head Of Nutrition Innovation
    Phone icon
    Mobile Phone
  • Stylized image of a person
    J. B.
    Software Engineer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    D. M.
    Software Engineer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    A. C.
    Brand Designer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    R. S.
    Phone icon
    Mobile Phone

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