Insights

Strong Market Presence Rootly is trusted by leading technology companies such as NVIDIA, Canva, Grammarly, and Figma, demonstrating its established credibility and wide adoption in the enterprise sector, which presents opportunities for expanding sales within large organizations seeking advanced incident management solutions.

Recent Funding Boost With a successful Series A funding of $12 million led by Renegade Partners and participation from prominent investors like Google Gradient Ventures, Rootly is positioned for growth and product scaling, making it a promising prospect for upselling and new feature integrations.

Award-winning Solution Receiving the 2023 CyberSecurity Breakthrough award and consistent high performance ratings on G2 reinforces Rootly's reputation as a high-quality, enterprise-grade incident management platform, making it appealing to security-conscious clients looking for reliable incident response tools.

Business Expansion Rootly’s Canadian roots combined with recent San Francisco-based funding and expansion plans suggest an aggressive growth strategy, creating opportunities to target organizations expanding their incident management capabilities across North America.

Competitive Positioning Positioned alongside competitors like PagerDuty and OpsGenie but distinguished by its AI-native approach and seamless integration with collaboration tools like Slack and MS Teams, Rootly offers a compelling value proposition for enterprises seeking innovative incident management solutions.

Rootly Tech Stack

Rootly uses 8 technology products and services including Reddit Ads, REST, Canva, and more. Explore Rootly's tech stack below.

  • Reddit Ads
    Advertising
  • REST
    Api Management
  • Canva
    Audio, Video, Graphics
  • Apache Kafka
    Big Data Processing
  • Canny
    Customer Feedback Management
  • Figma
    Design
  • Microsoft
    Miscellaneous
  • Rootly
    Platform As A Service

Rootly's Email Address Formats

Rootly uses at least 1 format(s):
Rootly Email FormatsExamplePercentage
First@rootly.comJohn@rootly.com
86%
First.Last@rootly.comJohn.Doe@rootly.com
13%
FL@rootly.comJD@rootly.com
1%

Frequently Asked Questions

Where is Rootly's headquarters located?

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Rootly's main headquarters is located at Toronto, Ontario m5v 1r9 Canada. The company has employees across 4 continents, including North AmericaAsiaEurope.

What is Rootly's official website and social media links?

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Rootly's official website is rootly.com and has social profiles on LinkedIn.

What is Rootly's NAICS code?

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Rootly's NAICS code is 5112 - Software Publishers.

How many employees does Rootly have currently?

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As of June 2026, Rootly has approximately 75 employees across 4 continents, including North AmericaAsiaEurope. Key team members include Ceo And Co-Founder (yc S21): J. T.Vp Of Sales: A. K.Vice President Marketing: A. F.. Explore Rootly's employee directory with LeadIQ.

What industry does Rootly belong to?

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Rootly operates in the Software Development industry.

What technology does Rootly use?

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Rootly's tech stack includes Reddit AdsRESTCanvaApache KafkaCannyFigmaMicrosoftRootly.

What is Rootly's email format?

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Rootly's email format typically follows the pattern of First@rootly.com. Find more Rootly email formats with LeadIQ.

Rootly

Software DevelopmentOntario, Canada51-200 Employees

Rootly is a mid-sized software development company based in Toronto, Ontario. It provides AI-native on-call and incident response software with native Slack and Microsoft Teams integration, covering the incident lifecycle from initial alert to retrospective. The product supports incident management for teams coordinating on-call activities within collaboration tools.

Its customer roster includes hundreds of leading companies such as NVIDIA, Squarespace, Canva, Grammarly, Elastic, Tripadvisor, and Figma. A recent development is a November 2024 partnership with getdx.com, signaling expansion of Rootly's ecosystem.

Section iconCompany Overview

Headquarters
Toronto, Ontario m5v 1r9 Canada
Website
rootly.com
NAICS Code
5112 - Software Publishers
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    Rootly's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Rootly's revenue is estimated to be in the range of $10M$25M

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