Insights

Leading Industry Adoption Roots' AI platform is already trusted by three of the top five Property & Casualty Carriers and major brokers, indicating strong market penetration and a proven track record that can be leveraged to expand into additional insurance segments and drive new client acquisitions.

Advanced AI Capabilities The development of InsurGPT, a highly specialized Generative AI model for insurance, offers a significant value proposition for organizations seeking to enhance data accuracy and reduce false positives, creating opportunities for upselling AI-driven solutions to risk management and claims processing teams.

Market Expansion Potential Roots’ focus on automating complex insurance processes with high accuracy in weeks suggests potential to target mid-sized insurers and underwriting firms looking to modernize legacy systems, opening new sales channels within the insurance technology ecosystem.

Technology Stack & Integration Utilizing leading cloud, analytics, and CRM tools like Microsoft Azure, Tableau, and HubSpot, Roots demonstrates strong integration capabilities that can appeal to enterprise clients seeking comprehensive, scalable AI solutions with seamless data workflows.

Growth and Revenue With a revenue range of 50M to 100M and established client partnerships, there is a clear opportunity to position Roots’ innovative AI platform as a value creator for insurers aiming to improve operational efficiency, paving the way for strategic upselling and long-term contracts.

Roots Tech Stack

Roots uses 8 technology products and services including Ashby, Tableau, Microsoft 365, and more. Explore Roots's tech stack below.

  • Ashby
    Applicant Tracking Systems
  • Tableau
    Business Intelligence
  • Microsoft 365
    Email
  • Apple iCloud Mail
    Email
  • HubSpot
    Marketing Automation
  • Microsoft Azure
    Platform As A Service
  • Ruby on Rails
    Web Frameworks
  • GoDaddy
    Web Hosting

Media & News

Roots's Email Address Formats

Roots uses at least 2 format(s):
Roots Email FormatsExamplePercentage
First.Last@rootsautomation.comJohn.Doe@rootsautomation.com
62%
First@rootsautomation.comJohn@rootsautomation.com
32%
Last@rootsautomation.comDoe@rootsautomation.com
5%
L.First@rootsautomation.comD.John@rootsautomation.com
1%
First.Last@roots.aiJohn.Doe@roots.ai
100%

Frequently Asked Questions

Where is Roots's headquarters located?

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Roots's main headquarters is located at 88 Pine St, Suite 1800 New York, NY 10005, US. The company has employees across 4 continents, including North AmericaAsiaEurope.

What is Roots's stock symbol?

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Roots is a publicly traded company; the company's stock symbol is RROTF.

What is Roots's official website and social media links?

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Roots's official website is roots.ai and has social profiles on LinkedInCrunchbase.

What is Roots's NAICS code?

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Roots's NAICS code is 5112 - Software Publishers.

How many employees does Roots have currently?

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As of October 2025, Roots has approximately 147 employees across 4 continents, including North AmericaAsiaEurope. Key team members include Chief Marketing Officer: D. G.Chief Financial Officer: S. C.Vice President Operations: D. D.. Explore Roots's employee directory with LeadIQ.

What industry does Roots belong to?

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Roots operates in the Software Development industry.

What technology does Roots use?

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Roots's tech stack includes AshbyTableauMicrosoft 365Apple iCloud MailHubSpotMicrosoft AzureRuby on RailsGoDaddy.

What is Roots's email format?

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Roots's email format typically follows the pattern of First.Last@rootsautomation.com. Find more Roots email formats with LeadIQ.

When was Roots founded?

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Roots was founded in 2018.
Roots

Roots

Software DevelopmentUnited States51-200 Employees

Roots' agentic AI platform enables insurers to transform their operations with unmatched 98%+ accuracy and speed to automate complex processes. We use pre-trained, insurance-specific AI models to deliver rapid time-to-value, measured in weeks, not months. 

Today, Roots is used by 3 of the Top 5 P&C Carriers and 3 of the top 10 Brokers to efficiently manage massive amounts of unstructured data while freeing up valuable subject matter experts for more strategic and challenging activities. 

Roots created InsurGPT - the world’s most advanced fine-tuned Generative AI model, designed specifically for the Insurance market. InsurGPT utilizes a deep corpus of insurance specific data and documents alongside systems and process knowledge to significantly improve the accuracy, speed, and validity of data extraction and inferencing, while reducing false-positives, ‘hallucinations,’ that non-industry specific Generative AI models produce.

Section iconCompany Overview

Headquarters
88 Pine St, Suite 1800 New York, NY 10005, US
Website
roots.ai
Stock Symbol
RROTF
NAICS Code
5112 - Software Publishers
Founded
2018
Employees
51-200

Section iconFunding & Financials

  • $50M$100M

    Roots's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Roots's revenue is estimated to be in the range of $50M$100M

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