Insights

Strong Industry Adoption Roots' AI platform is already trusted by three of the top five P&C car carriers and top ten brokers, indicating significant penetration within the insurance industry and potential for further expansion to other major insurers and brokerage firms.

Specialized AI Expertise With the creation of InsurGPT, a highly industry-specific generative AI model, Roots demonstrates expertise in delivering tailored AI solutions that improve accuracy and reduce errors, making it an attractive partner for insurers seeking to modernize operations.

Operational Efficiency Focus Roots' platform automates complex processes with over 98% accuracy, freeing up insurance experts for higher-value tasks, which is highly appealing for insurers aiming to increase efficiency and reduce operational costs.

Growth Potential Recent industry news highlights Roots' expansion and innovative initiatives, suggesting a growing market presence that offers opportunities to sell complementary solutions, such as integration tools or data analytics services.

Technology Stack Compatibility Roots’ use of popular technologies like Microsoft Azure, Tableau, and Ruby on Rails indicates flexibility and compatibility with common enterprise infrastructure, facilitating sales pitches to insurance companies seeking seamless integration of AI solutions.

Roots Tech Stack

Roots uses 8 technology products and services including Ashby, Tableau, Microsoft 365, and more. Explore Roots's tech stack below.

  • Ashby
    Applicant Tracking Systems
  • Tableau
    Business Intelligence
  • Microsoft 365
    Email
  • Apple iCloud Mail
    Email
  • HubSpot
    Marketing Automation
  • Microsoft Azure
    Platform As A Service
  • Ruby on Rails
    Web Frameworks
  • GoDaddy
    Web Hosting

Media & News

Roots's Email Address Formats

Roots uses at least 2 format(s):
Roots Email FormatsExamplePercentage
First.Last@rootsautomation.comJohn.Doe@rootsautomation.com
62%
First@rootsautomation.comJohn@rootsautomation.com
32%
Last@rootsautomation.comDoe@rootsautomation.com
5%
L.First@rootsautomation.comD.John@rootsautomation.com
1%
First.Last@roots.aiJohn.Doe@roots.ai
100%

Frequently Asked Questions

Where is Roots's headquarters located?

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Roots's main headquarters is located at 88 Pine Street Suite 1800 New York, New York 10005 United States. The company has employees across 4 continents, including North AmericaAsiaEurope.

What is Roots's stock symbol?

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Roots is a publicly traded company; the company's stock symbol is RROTF.

What is Roots's official website and social media links?

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Roots's official website is roots.ai and has social profiles on LinkedInCrunchbase.

What is Roots's NAICS code?

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Roots's NAICS code is 5112 - Software Publishers.

How many employees does Roots have currently?

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As of February 2026, Roots has approximately 164 employees across 4 continents, including North AmericaAsiaEurope. Key team members include Chief Marketing Officer: D. G.Chief Financial Officer: S. C.Vp Of Ai/Ml: R. D.. Explore Roots's employee directory with LeadIQ.

What industry does Roots belong to?

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Roots operates in the Software Development industry.

What technology does Roots use?

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Roots's tech stack includes AshbyTableauMicrosoft 365Apple iCloud MailHubSpotMicrosoft AzureRuby on RailsGoDaddy.

What is Roots's email format?

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Roots's email format typically follows the pattern of First.Last@rootsautomation.com. Find more Roots email formats with LeadIQ.

When was Roots founded?

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Roots was founded in 2018.

Roots

Software DevelopmentNew York, United States51-200 Employees

Roots' agentic AI platform enables insurers to transform their operations with unmatched 98%+ accuracy and speed to automate complex processes. We use pre-trained, insurance-specific AI models to deliver rapid time-to-value, measured in weeks, not months. 

Today, Roots is used by 3 of the Top 5 P&C Carriers and 3 of the top 10 Brokers to efficiently manage massive amounts of unstructured data while freeing up valuable subject matter experts for more strategic and challenging activities. 

Roots created InsurGPT - the world’s most advanced fine-tuned Generative AI model, designed specifically for the Insurance market. InsurGPT utilizes a deep corpus of insurance specific data and documents alongside systems and process knowledge to significantly improve the accuracy, speed, and validity of data extraction and inferencing, while reducing false-positives, ‘hallucinations,’ that non-industry specific Generative AI models produce.

Section iconCompany Overview

Headquarters
88 Pine Street Suite 1800 New York, New York 10005 United States
Website
roots.ai
Stock Symbol
RROTF
NAICS Code
5112 - Software Publishers
Founded
2018
Employees
51-200

Section iconFunding & Financials

  • $50M$100M

    Roots's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Roots's revenue is estimated to be in the range of $50M$100M

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