Insights

Strong Industry Adoption Roots' AI platform is already trusted by three of the top five property and casualty car insurers and several leading brokers, indicating a high level of market validation and a potential opportunity to expand into other large insurers and insurance intermediaries seeking similar automation and accuracy solutions.

Targeted AI Capabilities The company's specialized InsurGPT model demonstrates a unique value proposition in the insurance vertical, offering precision and efficiency in data extraction; this positions Roots well to approach insurance companies and technology providers aiming to modernize their data processes.

Growing Market Presence Recent strategic moves and product launches suggest Roots is actively expanding its market footprint; engaging with organizations seeking innovative AI-driven solutions for claims processing, underwriting, or customer data management presents a sizeable sales opportunity.

Enterprise Tech Stack Roots' integration with major platforms such as Azure, Microsoft 365, and Tableau indicates compatibility with enterprise technology environments, making it appealing to large insurance firms that rely on these ecosystems for their operations and decision-making.

Financial Range & Scale With revenue between $50 million and $100 million and a relatively lean team of 51-200 employees, Roots offers a scalable, high-impact solution likely to attract growth-oriented insurance clients seeking proven technology to optimize their workflows without extensive customization costs.

Roots Tech Stack

Roots uses 8 technology products and services including Ashby, Tableau, Microsoft 365, and more. Explore Roots's tech stack below.

  • Ashby
    Applicant Tracking Systems
  • Tableau
    Business Intelligence
  • Microsoft 365
    Email
  • Apple iCloud Mail
    Email
  • HubSpot
    Marketing Automation
  • Microsoft Azure
    Platform As A Service
  • Ruby on Rails
    Web Frameworks
  • GoDaddy
    Web Hosting

Media & News

Roots's Email Address Formats

Roots uses at least 2 format(s):
Roots Email FormatsExamplePercentage
First.Last@rootsautomation.comJohn.Doe@rootsautomation.com
62%
First@rootsautomation.comJohn@rootsautomation.com
32%
Last@rootsautomation.comDoe@rootsautomation.com
5%
L.First@rootsautomation.comD.John@rootsautomation.com
1%
First.Last@roots.aiJohn.Doe@roots.ai
100%

Frequently Asked Questions

Where is Roots's headquarters located?

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Roots's main headquarters is located at 88 Pine Street Suite 1800 New York, New York 10005 United States. The company has employees across 4 continents, including North AmericaAsiaEurope.

What is Roots's stock symbol?

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Roots is a publicly traded company; the company's stock symbol is RROTF.

What is Roots's official website and social media links?

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Roots's official website is roots.ai and has social profiles on LinkedInCrunchbase.

What is Roots's NAICS code?

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Roots's NAICS code is 5112 - Software Publishers.

How many employees does Roots have currently?

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As of March 2026, Roots has approximately 167 employees across 4 continents, including North AmericaAsiaEurope. Key team members include Chief Marketing Officer: D. G.Chief Financial Officer: S. C.Vp Of Ai/Ml: R. D.. Explore Roots's employee directory with LeadIQ.

What industry does Roots belong to?

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Roots operates in the Software Development industry.

What technology does Roots use?

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Roots's tech stack includes AshbyTableauMicrosoft 365Apple iCloud MailHubSpotMicrosoft AzureRuby on RailsGoDaddy.

What is Roots's email format?

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Roots's email format typically follows the pattern of First.Last@rootsautomation.com. Find more Roots email formats with LeadIQ.

When was Roots founded?

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Roots was founded in 2018.

Roots

Software DevelopmentNew York, United States51-200 Employees

Roots' agentic AI platform enables insurers to transform their operations with unmatched 98%+ accuracy and speed to automate complex processes. We use pre-trained, insurance-specific AI models to deliver rapid time-to-value, measured in weeks, not months. 

Today, Roots is used by 3 of the Top 5 P&C Carriers and 3 of the top 10 Brokers to efficiently manage massive amounts of unstructured data while freeing up valuable subject matter experts for more strategic and challenging activities. 

Roots created InsurGPT - the world’s most advanced fine-tuned Generative AI model, designed specifically for the Insurance market. InsurGPT utilizes a deep corpus of insurance specific data and documents alongside systems and process knowledge to significantly improve the accuracy, speed, and validity of data extraction and inferencing, while reducing false-positives, ‘hallucinations,’ that non-industry specific Generative AI models produce.

Section iconCompany Overview

Headquarters
88 Pine Street Suite 1800 New York, New York 10005 United States
Website
roots.ai
Stock Symbol
RROTF
NAICS Code
5112 - Software Publishers
Founded
2018
Employees
51-200

Section iconFunding & Financials

  • $50M$100M

    Roots's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Roots's revenue is estimated to be in the range of $50M$100M

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