Insights

Strong Market Presence Roots is already trusted by three of the top five P&C car carriers and major brokers, indicating a solid foothold in the insurance industry and potential for expansion across other leading insurers and brokerage firms.

Advanced AI Solutions With its agentic AI platform and the proprietary InsurGPT model, Roots offers highly accurate, industry-specific automation tools that can significantly improve operational efficiency, presenting opportunities to modernize and optimize existing client processes.

Growing Revenue The company's revenue range of 50 to 100 million dollars reflects a robust growth trajectory, which could be appealing to prospective clients seeking scalable AI solutions in the insurance sector.

Technological Edge Roots utilizes a sophisticated tech stack, including Azure, Ruby on Rails, and Tableau, enabling high-performance, customizable solutions that can be tailored for large-scale or complex insurance operations.

Industry Trends Alignment Given the insurance industry's ongoing need for accurate, rapid data processing and automation, Roots' focus on AI-driven solutions positions it well to capitalize on current market trends toward digital transformation and competitive differentiation.

Roots Tech Stack

Roots uses 8 technology products and services including Ashby, Tableau, Microsoft 365, and more. Explore Roots's tech stack below.

  • Ashby
    Applicant Tracking Systems
  • Tableau
    Business Intelligence
  • Microsoft 365
    Email
  • Apple iCloud Mail
    Email
  • HubSpot
    Marketing Automation
  • Microsoft Azure
    Platform As A Service
  • Ruby on Rails
    Web Frameworks
  • GoDaddy
    Web Hosting

Media & News

Roots's Email Address Formats

Roots uses at least 2 format(s):
Roots Email FormatsExamplePercentage
First.Last@rootsautomation.comJohn.Doe@rootsautomation.com
62%
First@rootsautomation.comJohn@rootsautomation.com
32%
Last@rootsautomation.comDoe@rootsautomation.com
5%
L.First@rootsautomation.comD.John@rootsautomation.com
1%
First.Last@roots.aiJohn.Doe@roots.ai
100%

Frequently Asked Questions

Where is Roots's headquarters located?

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Roots's main headquarters is located at 88 Pine Street, Suite 1800. The company has employees across 4 continents, including North AmericaAsiaEurope.

What is Roots's stock symbol?

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Roots is a publicly traded company; the company's stock symbol is RROTF.

What is Roots's official website and social media links?

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Roots's official website is roots.ai and has social profiles on LinkedInCrunchbase.

What is Roots's NAICS code?

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Roots's NAICS code is 5112 - Software Publishers.

How many employees does Roots have currently?

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As of December 2025, Roots has approximately 147 employees across 4 continents, including North AmericaAsiaEurope. Key team members include Chief Marketing Officer: D. G.Chief Financial Officer: S. C.Vp Of Ai/Ml: R. D.. Explore Roots's employee directory with LeadIQ.

What industry does Roots belong to?

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Roots operates in the Software Development industry.

What technology does Roots use?

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Roots's tech stack includes AshbyTableauMicrosoft 365Apple iCloud MailHubSpotMicrosoft AzureRuby on RailsGoDaddy.

What is Roots's email format?

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Roots's email format typically follows the pattern of First.Last@rootsautomation.com. Find more Roots email formats with LeadIQ.

When was Roots founded?

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Roots was founded in 2018.

Roots

Software DevelopmentNew York, United States51-200 Employees

Roots' agentic AI platform enables insurers to transform their operations with unmatched 98%+ accuracy and speed to automate complex processes. We use pre-trained, insurance-specific AI models to deliver rapid time-to-value, measured in weeks, not months. 

Today, Roots is used by 3 of the Top 5 P&C Carriers and 3 of the top 10 Brokers to efficiently manage massive amounts of unstructured data while freeing up valuable subject matter experts for more strategic and challenging activities. 

Roots created InsurGPT - the world’s most advanced fine-tuned Generative AI model, designed specifically for the Insurance market. InsurGPT utilizes a deep corpus of insurance specific data and documents alongside systems and process knowledge to significantly improve the accuracy, speed, and validity of data extraction and inferencing, while reducing false-positives, ‘hallucinations,’ that non-industry specific Generative AI models produce.

Section iconCompany Overview

Headquarters
88 Pine Street, Suite 1800
Website
roots.ai
Stock Symbol
RROTF
NAICS Code
5112 - Software Publishers
Founded
2018
Employees
51-200

Section iconFunding & Financials

  • $50M$100M

    Roots's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Roots's revenue is estimated to be in the range of $50M$100M

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