Small Business Focus With a team of 11-50 employees and a revenue range between 1 million and 10 million dollars, ROSI Office Products is positioned as a regional or niche player, potentially serving small to medium-sized businesses seeking personalized office supply solutions.

Comprehensive Product Offering The company provides a full range of office essentials including supplies, furniture, facilities, and office machines, creating opportunities for bundled sales, cross-selling, and annual supply contracts to streamline procurement for clients.

Digital Presence & Engagement Active usage of social media platforms like Twitter and Facebook suggests potential for targeted digital marketing campaigns and online promotions to reach local businesses and increase customer engagement.

Technology Integration Employing various web technologies like Backbone.js and HeadJS indicates a focus on digital infrastructure, which can be leveraged to enhance e-commerce capabilities and offer convenient online ordering options to clients.

Market Positioning Operating amid giants like Staples and Office Depot, ROSI can differentiate itself through personalized service and flexible supply solutions, making it an attractive partner for small and medium-sized businesses seeking tailored office solutions.