Strategic Partnerships Roswell NYC is a Webby Award-winning Shopify Platinum Partner with an extensive network of technology integrations, and recently partnered with LoyaltyLion to enhance client loyalty programs. This presents an opportunity to position Roswell as a gateway for brands seeking robust eCommerce ecosystems and loyalty solutions.

Mid-Market Focus With a client base spanning mid-market to enterprise and revenue between $10M and $25M, Roswell targets brands looking to scale DTC and B2B channels. Sales conversations can emphasize scalable growth, advanced UX/UI, and data-driven performance strategies tailored to mid-size brands transitioning to larger eCommerce operations.

Full-Service Integration Roswell presents itself as a full-service partner embedding within client teams to optimize systems, user experiences, and marketing performance. This can be leveraged to upsell cross-functional solutions such as analytics, performance marketing, and commerce tech migrations for existing clients.

Tech-Forward Value With a tech stack including React, Next.js, Klaviyo, and analytics tools, Roswell emphasizes modern, data-driven digital ecosystems. There is an opportunity to offer upgrade paths or add-ons around personalization, segmentation, and performance analytics for brand websites seeking higher conversion and lifetime value.

Industry Reach Roswell has experience across beauty, fashion, jewelry, home, luxury, wellness, and CPG sectors. This breadth suggests potential cross-industry expansion into complementary categories or leveraging case studies to target emerging brands within those spaces seeking a similar growth trajectory.