Market position Rothbury is the third largest NZ insurance broker with 53,000+ clients and 25 locations, indicating a broad national footprint and existing cross-sell opportunities across commercial and personal lines.

Growth through acquisition Recent acquisitions (Austinsure) and leadership hires (CIO) signal active expansion and technology-driven integration potential for selling enhanced digital insurance products and underwriting efficiencies.

Tech enabled Adopted tech stack including Craft CMS, Craft Commerce, and data/marketing tools suggests readiness for digital customer journeys, online policy management, and insurtech partnerships to upsell and streamline underwriting.

Workplace credibility Recognition as a Top 5 Best Workplace for medium to large businesses enhances employer branding; leverage to pitch with clients on risk management, employee benefits programs, and SME retention packages.

Financial scale Revenue in the upper mid-market range (100–250 million) and a diversified client base imply opportunities for mid-market commercial insurance bundles, captive risk programs, and scalable service partnerships.