Acquisition Synergies Rough Draft was acquired by Mission Brewing, creating potential for joint go to market efforts, shared branding, and alignment of distribution and events. The opportunity may include leveraging Mission's network for wholesale expansion, exploring co branded releases, and offering contract manufacturing or co packing to maximize the small batch capacity while scaling impact.

Tasting Room Upsell The on site tasting room and tours provide direct to consumer sales potential. Focus areas include premium tastings, limited releases, merchandise sales, and private event bookings. Support could include modern point of sale, loyalty programs, and digital promotions to capture visitor data and drive repeat visits.

Local Distribution With a small team and a San Diego footprint, partnering with local bars, restaurants, and craft distributors can expand market reach. Proposals include exclusive draft pours for select venues, wholesale partnerships, and seasonal promotions aligned with Mission Brewing’s distribution capabilities.

Digital Modernization The current tech stack indicates opportunities to modernize. A redesigned site with e commerce for direct to consumer orders, online tours, and merchandise could boost revenue. Implement customer relationship management, email marketing, and analytics to optimize customer acquisition, retention, and partner outreach.

Growth Enablement Given a modest revenue base and a tiny headcount, scalable growth can come from strategic partnerships, event collaborations, and leveraging Mission Brewing’s resources. Offering sales enablement services, distributor onboarding, and financial and logistical support could unlock faster expansion and better go to market efficiency.