Rouje

Retail Apparel and FashionÎle-de-france, France51-200 Employees

Rouje is a Paris-based retail apparel and fashion brand located at 11 Bis Rue Bachaumont, Paris, Île-de-France 75002, France, with a workforce of 51-200 employees and a website at rouje.com. The brand was founded by French designer Jeanne Damas in 2016 and presents collections that reinterpret Parisian basics—such as camisoles, mini-skirts, flared jeans, and floral dresses—with a sober yet expressive aesthetic and a practice of collaborating with photographers, stylists, and other creative professionals. Rouje describes itself as a collective that brings together skilled professionals and friends, and pays tribute to women who inspire its founder. Rouje expanded internationally with its first overseas store in London in 2023, and in May 2026 opened a new Paris location featuring Café en Rouje at Rue Bachaumont. Reported revenue is in the range of $10 million to $25 million.

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