Insights

Sustainable Leadership Royal Auping's status as the first bed manufacturer globally to adopt Cradle to Cradle certification highlights a strong commitment to sustainability, creating opportunities to partner with eco-conscious clients seeking eco-friendly sleep solutions and sustainable building projects.

Innovative Comfort With ongoing collaborations with scientists and designers to develop new materials and techniques, Auping offers a market advantage in premium sleep products focused on ultimate comfort and innovative design, appealing to customers seeking high-quality, cutting-edge bedroom furnishings.

European Presence Having a significant presence in the Netherlands and sales offices across Europe positions Auping well to expand into neighboring markets, offering tailored solutions to distributors and retailers interested in differentiated, sustainable sleep products.

Mid-Market Focus With a revenue range of up to $10 million and a skilled European workforce, Auping presents an attractive opportunity for mid-sized retailers and hospitality clients seeking premium, sustainable bedding solutions with a reputation for craftsmanship and innovation.

Growth Potential Considering Auping's longstanding brand heritage and focus on innovation and sustainability, there are significant sales prospects in markets shifting towards eco-friendly and health-focused sleep products, particularly among healthcare, wellness, and luxury hospitality segments.

Royal Auping Tech Stack

Media & News

Royal Auping's Email Address Formats

Royal Auping uses at least 1 format(s):
Royal Auping Email FormatsExamplePercentage
F.Last@auping.nlJ.Doe@auping.nl
85%
LastFir@auping.nlDoeJoh@auping.nl
8%
LFirst@auping.nlDJohn@auping.nl
4%
FiLast@auping.nlJoDoe@auping.nl
3%

Frequently Asked Questions

What is Royal Auping's official website and social media links?

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Royal Auping's official website is auping.nl and has social profiles on LinkedInCrunchbase.

What is Royal Auping's SIC code NAICS code?

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Royal Auping's SIC code is 4899 - Communications Services, Not Elsewhere Classified NAICS code is 337 - Furniture and Related Product Manufacturing.

How many employees does Royal Auping have currently?

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As of December 2025, Royal Auping has approximately 275 employees across 2 continents, including EuropeSouth America. Key team members include Ceo: J. B.Head Of E-Commerce, Digital, Media & Crm: B. B.Director Marketing, E-Commerce & Retail: D. C. H.. Explore Royal Auping's employee directory with LeadIQ.

What industry does Royal Auping belong to?

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Royal Auping operates in the Furniture and Home Furnishings Manufacturing industry.

What is Royal Auping's email format?

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Royal Auping's email format typically follows the pattern of F.Last@auping.nl. Find more Royal Auping email formats with LeadIQ.

When was Royal Auping founded?

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Royal Auping was founded in 1888.

Royal Auping

Furniture and Home Furnishings ManufacturingOverijssel, Netherlands201-500 Employees

Royal Auping is the largest independent Dutch bed manufacturer with its own production site in the Netherlands and sales offices in a number of European countries. In addition Auping works closely with international distributors. Auping started as a blacksmith in Deventer in 1888. Johannes Auping started a new trend 125 years ago with the spiral mesh base. After this the company specialised in beds with a spiral mesh base. This was later supplemented with mattresses and box springs. This way Auping transformed itself into the sleeping specialist and market leader in the Netherlands. By continuously investing in innovation and design, Auping has always maintained its status as a trendsetter in sleeping comfort. The focus in this regard is on three brand values: Ultimate Comfort, Design and Durable Quality.

Auping collaborates with scientists and renowned designers on ongoing product innovation. Knowledge of the sleeping process and the use of new materials and techniques form the basis of Auping's unique comfort. The craftsmanship, dedication and experience of employees guarantee durable quality and high service levels. By signing the C2C Charter, Auping became the first bed manufacturer in the world to be entitled to call itself a Cradle to Cradle organisation. Auping is aiming to make all business processes, products and services sustainable and compliant with C2C philosophy by 2020.

Section iconCompany Overview

Website
auping.nl
SIC Code
4899 - Communications Services, Not Elsewhere Classified
NAICS Code
337 - Furniture and Related Product Manufacturing
Founded
1888
Employees
201-500

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    Royal Auping's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Royal Auping's revenue is estimated to be in the range of $1M$10M

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