Insights

Sustainable Innovation Royal Auping's commitment to sustainability through its Cradle to Cradle certification positions it as a leader in eco-friendly bedding products, opening opportunities for partnerships with environmentally conscious retailers and eco-focused brands.

Premium Market Position As a market leader in the Netherlands with a focus on innovation, design, and durable quality, Auping appeals to high-end consumers and premium retailers seeking luxury sleep solutions, presenting a target segment for upscale distribution channels.

European Expansion With a strong presence in multiple European countries and collaboration with international distributors, there are growth opportunities to expand distribution networks into emerging European markets or through partnerships with large retail chains.

Innovation Collaborations Auping's ongoing partnerships with scientists and designers to develop cutting-edge sleeping products suggest opportunities for co-developing innovative sleep solutions and integrated sleep technology systems with health and wellness brands.

Operational Excellence Auping’s focus on craftsmanship, high service levels, and sustainable manufacturing practices can be leveraged in B2B sales to differentiate from competitors and attract partners seeking responsible and quality-focused supply chains.

Royal Auping Tech Stack

Media & News

Royal Auping's Email Address Formats

Royal Auping uses at least 1 format(s):
Royal Auping Email FormatsExamplePercentage
F.Last@auping.nlJ.Doe@auping.nl
85%
LastFir@auping.nlDoeJoh@auping.nl
8%
LFirst@auping.nlDJohn@auping.nl
4%
FiLast@auping.nlJoDoe@auping.nl
3%

Frequently Asked Questions

Where is Royal Auping's headquarters located?

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Royal Auping's main headquarters is located at 26 Maagdenburgerstaat Deventer, Overijssel 7421 zc Netherlands. The company has employees across 2 continents, including EuropeSouth America.

What is Royal Auping's official website and social media links?

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Royal Auping's official website is auping.nl and has social profiles on LinkedInCrunchbase.

What is Royal Auping's SIC code NAICS code?

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Royal Auping's SIC code is 4899 - Communications Services, Not Elsewhere Classified NAICS code is 337 - Furniture and Related Product Manufacturing.

How many employees does Royal Auping have currently?

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As of March 2026, Royal Auping has approximately 274 employees across 2 continents, including EuropeSouth America. Key team members include Ceo: J. B.Director Marketing, E-Commerce & Retail: D. H.Director Of Operations: M. V. H.. Explore Royal Auping's employee directory with LeadIQ.

What industry does Royal Auping belong to?

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Royal Auping operates in the Furniture and Home Furnishings Manufacturing industry.

What is Royal Auping's email format?

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Royal Auping's email format typically follows the pattern of F.Last@auping.nl. Find more Royal Auping email formats with LeadIQ.

When was Royal Auping founded?

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Royal Auping was founded in 1888.

Royal Auping

Furniture and Home Furnishings ManufacturingOverijssel, Netherlands201-500 Employees

Royal Auping is the largest independent Dutch bed manufacturer with its own production site in the Netherlands and sales offices in a number of European countries. In addition Auping works closely with international distributors. Auping started as a blacksmith in Deventer in 1888. Johannes Auping started a new trend 125 years ago with the spiral mesh base. After this the company specialised in beds with a spiral mesh base. This was later supplemented with mattresses and box springs. This way Auping transformed itself into the sleeping specialist and market leader in the Netherlands. By continuously investing in innovation and design, Auping has always maintained its status as a trendsetter in sleeping comfort. The focus in this regard is on three brand values: Ultimate Comfort, Design and Durable Quality.

Auping collaborates with scientists and renowned designers on ongoing product innovation. Knowledge of the sleeping process and the use of new materials and techniques form the basis of Auping's unique comfort. The craftsmanship, dedication and experience of employees guarantee durable quality and high service levels. By signing the C2C Charter, Auping became the first bed manufacturer in the world to be entitled to call itself a Cradle to Cradle organisation. Auping is aiming to make all business processes, products and services sustainable and compliant with C2C philosophy by 2020.

Section iconCompany Overview

Headquarters
26 Maagdenburgerstaat Deventer, Overijssel 7421 zc Netherlands
Website
auping.nl
SIC Code
4899 - Communications Services, Not Elsewhere Classified
NAICS Code
337 - Furniture and Related Product Manufacturing
Founded
1888
Employees
201-500

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    Royal Auping's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Royal Auping's revenue is estimated to be in the range of $1M$10M

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