Insights

Sustainable Leadership Royal Auping's commitment to Cradle to Cradle certification and its goal to make all business processes sustainable by 2020 position it as a leader in eco-friendly and sustainable furniture, appealing to environmentally conscious consumers and partners.

Innovation Edge With ongoing collaborations with scientists and designers, Auping emphasizes continuous product innovation, which offers opportunities to introduce new comfort technologies, materials, or premium sleep solutions to target markets looking for cutting-edge sleep products.

Market Position As the largest independent Dutch bed manufacturer with a regional presence and partnerships across Europe, Auping has established a strong foothold in the European sleep market, opening avenues for expansion into emerging markets or premium segments seeking sustainable and innovative bedding.

Growth Potential With revenue estimates between 1 million and 10 million and a dedicated focus on design and durability, Auping presents an opportunity to upsell high-margin, customized sleep products or accessories that emphasize comfort and eco-friendliness.

Partnership Opportunities Auping’s extensive history, quality focus, and sustainable ethos make it an attractive partner for distributors, retailers, and other brands aiming to align with eco-conscious and innovative bedding solutions across Europe and beyond.

Royal Auping Tech Stack

Media & News

Royal Auping's Email Address Formats

Royal Auping uses at least 1 format(s):
Royal Auping Email FormatsExamplePercentage
F.Last@auping.nlJ.Doe@auping.nl
85%
LastFir@auping.nlDoeJoh@auping.nl
8%
LFirst@auping.nlDJohn@auping.nl
4%
FiLast@auping.nlJoDoe@auping.nl
3%

Frequently Asked Questions

Where is Royal Auping's headquarters located?

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Royal Auping's main headquarters is located at Maagdenburgstraat 26 Deventer, 7421 ZC NL. The company has employees across 2 continents, including EuropeSouth America.

What is Royal Auping's official website and social media links?

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Royal Auping's official website is auping.nl and has social profiles on LinkedIn.

What is Royal Auping's NAICS code?

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Royal Auping's NAICS code is 337 - Furniture and Related Product Manufacturing.

How many employees does Royal Auping have currently?

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As of October 2025, Royal Auping has approximately 274 employees across 2 continents, including EuropeSouth America. Key team members include Ceo: J. B.Head Of E-Commerce, Digital, Media & Crm: B. B.Director Marketing, E-Commerce & Retail: D. C. H.. Explore Royal Auping's employee directory with LeadIQ.

What industry does Royal Auping belong to?

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Royal Auping operates in the Furniture and Home Furnishings Manufacturing industry.

What is Royal Auping's email format?

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Royal Auping's email format typically follows the pattern of F.Last@auping.nl. Find more Royal Auping email formats with LeadIQ.

When was Royal Auping founded?

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Royal Auping was founded in 1888.

Royal Auping

Furniture and Home Furnishings ManufacturingDeventer, Netherlands201-500 Employees

Royal Auping is the largest independent Dutch bed manufacturer with its own production site in the Netherlands and sales offices in a number of European countries. In addition Auping works closely with international distributors. Auping started as a blacksmith in Deventer in 1888. Johannes Auping started a new trend 125 years ago with the spiral mesh base. After this the company specialised in beds with a spiral mesh base. This was later supplemented with mattresses and box springs. This way Auping transformed itself into the sleeping specialist and market leader in the Netherlands. By continuously investing in innovation and design, Auping has always maintained its status as a trendsetter in sleeping comfort. The focus in this regard is on three brand values: Ultimate Comfort, Design and Durable Quality.

Auping collaborates with scientists and renowned designers on ongoing product innovation. Knowledge of the sleeping process and the use of new materials and techniques form the basis of Auping's unique comfort. The craftsmanship, dedication and experience of employees guarantee durable quality and high service levels. By signing the C2C Charter, Auping became the first bed manufacturer in the world to be entitled to call itself a Cradle to Cradle organisation. Auping is aiming to make all business processes, products and services sustainable and compliant with C2C philosophy by 2020.

Section iconCompany Overview

Headquarters
Maagdenburgstraat 26 Deventer, 7421 ZC NL
Website
auping.nl
NAICS Code
337 - Furniture and Related Product Manufacturing
Founded
1888
Employees
201-500

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    Royal Auping's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Royal Auping's revenue is estimated to be in the range of $1M$10M

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