Growth through Acquisition Kelley Create's recent acquisitions, including Boynton Office and expansion across the U.S., indicate a strategic growth trajectory, offering cross-selling opportunities of office equipment and service packages to newly acquired customer bases.

Strong Market Position With a revenue range of $10M-$25M and a diverse client base, Royal Business Systems (now Kelley Create) presents a promising target for upselling high-quality copy machines and related office solutions to small and medium-sized businesses.

Industry Focus Specializing in office equipment such as color copiers and fax machines with brands like Kyocera and HP, there's potential to expand product offerings or introduce new innovative solutions to existing clients seeking reliable, budget-friendly office technology.

Technological Engagement Utilizing advanced tech stacks including Adobe Creative Suite and Nutanix, the company demonstrates modern IT integration which can facilitate tailored digital office solutions or managed print services for customers seeking comprehensive tech-enabled workspace solutions.

Market Opportunity Operating in a competitive space alongside major players like HP, Xerox, and Brother, there is an opportunity to differentiate through personalized service, flexible financing options, and targeted marketing to capture share within the retail office equipment segment.