Niche Market Focus Target West Virginia prep and amateur sports programs with tailored multimedia packages that combine print, web features, and video production to deepen local engagement.

Local Content Platform Leverage RSN Sports Magazine, RSNsports.com and RSNsports.TV to upsell sponsored sections, team pages, and district-wide highlights to schools, boosters, and local advertisers.

Scaled Tech Stack Cross-sell services using existing platforms (WordPress sites, HubSpot CRM, Cloudflare delivery, RSS feeds) to offer integrated digital marketing, lead capture, and analytics for partner schools.

Growth Readiness With a revenue range of 1M–10M and a lean team, position as a cost-effective multimedia partner for smaller districts and independent leagues seeking professional production without large agency overhead.

Competitive Positioning Differentiate from national players by emphasizing local coverage, school-specific pages, and multi-channel delivery to attract sponsors looking for targeted regional reach.