Local sports media Small team serving high school and prep sports in West Virginia with multi-channel content including print, web, and video. Sales opportunities exist in bundled sponsorships across RSN Sports Magazine, RSNsports.com, and RSNsports.TV to reach regional families, athletes and local communities.
Digital ecosystem Established tech stack includes WordPress, RSS feeds, Cloudflare, and HubSpot for marketing and distribution. Sales potential lies in selling enhanced website placements, targeted newsletters, and inbound marketing packages to local advertisers and school programs.
Revenue scale Current revenue is in the low millions with a lean team. Growth opportunities include tiered advertising packages, premium video sponsorships, and affiliate marketing across school sports events to expand revenue per client while maintaining personalized service.
Strategic partnerships Flagship directory style pages for each high school present a ready-made inventory for school districts, boosters, and local brands. Potential deals include exclusive school-year sponsorships, content collaboration, and data-driven audience insights for sponsors.
Market positioning Focused on regional prep and amateur sports media, providing both print and digital reach. Competitive entry points for sales include bundled multi-channel sponsorships, event coverage packages, and cross-promotion with nearby state programs to expand audience and advertiser base.