Key Personnel Hiring Ruskin has recently hired Jay Ramkumar as Executive Director of National Sales, showcasing a focus on enhancing sales leadership and potentially opening up new sales channels.
Product Innovation With recent launches of advanced products like emergency generator inlet dampers and thermal measurement devices, Ruskin demonstrates a commitment to innovation, offering unique solutions that can attract customers seeking cutting-edge technology.
Market Expansion Expanding product lines, such as launching ceiling radiation dampers for specific constructions, indicates Ruskin's readiness to tap into new markets and address unique customer needs, presenting opportunities for customized sales strategies.
Educational Resources By creating videos to assist technicians in the installation and maintenance of their products, Ruskin shows a dedication to customer support. Leveraging these resources in sales pitches can build trust and differentiate the company in a competitive market.
Competitive Positioning In a market with companies like Munters and Johnson Controls, Ruskin's focus on precision engineering and consistent innovation allows for a unique positioning that can be leveraged to showcase quality and attract customers looking for reliable solutions.