Life safety focus Strong emphasis on life safety and security through door and hardware products, installation, repair, replacement, fire door inspections, and related services presents cross-sell opportunities to builders, facility managers, and retrofit projects seeking compliant, certified hardware solutions.

Division 8/10 specialty As West Michigan’s largest supplier of architectural building materials specializing in Division 8 and Division 10 products, there is potential to upsell complementary finishes, hardware coordination services, and project management support to general contractors handling commercial renovations.

regional footprint Two locations in Grand Rapids and Kalamazoo enable targeted outreach to midmarket developers, school districts, and healthcare facilities within a regional territory with opportunities for inventory synchronization, just-in-time deliveries, and local technical support.

technology stack Existing tech stack including MySQL, RequireJS, Google Maps, and analytics readiness suggests opportunities to implement customer portals, streamlined ordering, and project tracking to improve sales efficiency and customer retention.

financial potential Revenue range of 10–25 million with a lean employee base indicates room to expand through new contract wins, expanded service offerings (installation, maintenance, and inspections), and targeted marketing to facilities teams and construction firms pursuing reliability and compliance.