Security Momentum Safety Net joined forces with Thrive in fall 2024 and is expanding its security offerings through Thrive NextGen platform investments, recent Elastic and Cato Networks integrations, and a newly appointed Senior VP of Security Services. This signals growing demand for advanced MDR, Zero Trust, and incident response services.

Zero Trust Expansion Thrive's launch of Cato Networks Universal Zero Trust Network Access and ongoing security integrations indicate a strategic push toward modern secure access for distributed workforces, creating cross-sell opportunities for Secure Access, VPN alternatives, and identity-driven security offerings.

Managed Security Growth Enhanced security capabilities and on-demand incident response services Position Thrive as a comprehensive managed security provider, suggesting upsell opportunities for SOC as a Service, continuous monitoring, and rapid containment/remediation engagements for existing clients.

Cross-Sell via Partners Partnerships such as Agrev for cloud-based, mobile-first infrastructure and Thrive’s use of advanced tech stacks (Elastic, OpenAI, SAP BI) create doorway to cross-sell cloud optimization, data analytics, and AI-driven security and IT services to a broader customer base.

Mid-Market Growth Potential With revenue in the $50M-$100M range and a workforce of 51-200, Safety Net targets mid-market firms seeking integrated IT, cloud, and security solutions, presenting a receptive market for managed services, incident response, and Zero Trust deployments.