Insights

Growing Market Presence Safewill has established itself as Australia's leading digital estate planning platform with significant brand recognition, evidenced by numerous recent strategic partnerships with organizations like Surf Life Saving Tasmania, Pets Of The Homeless, and Uiaaustralia to promote free will writing initiatives, indicating strong outreach opportunities for expanding their user base.

Strategic Partnership Opportunities The company's commitment to forming partnerships with non-profits and community organizations presents a lucrative avenue for sales development, especially in expanding collaborations with health, social services, and community groups aiming to integrate online estate planning solutions into their service offerings.

Market Expansion Potential Safewill’s focus on mass engagement through free will campaigns suggests a potential opportunity to upsell premium services or specialized legal offerings to customers transitioning from free initiatives, enabling a broader revenue stream.

Financial Growth Indicators With revenue estimated between 10 and 25 million dollars and recent funding of 11 million dollars, the company is positioned for scale and innovation, opening avenues for tailored solutions, integrations, and enterprise-level partnerships to accelerate growth.

Technological Edge Safewill utilizes a modern tech stack and digital marketing tools, indicating readiness for deploying targeted marketing campaigns and personalized user engagement strategies, which can be leveraged for cross-selling legal products, estate planning essentials, or complementary financial services.

Similar companies to Safewill

Safewill Tech Stack

Safewill uses 8 technology products and services including Google Optimize, Hotjar, Facebook Pixel, and more. Explore Safewill's tech stack below.

  • Google Optimize
    A/B Testing
  • Hotjar
    Analytics
  • Facebook Pixel
    Analytics
  • Keen-Slider
    Javascript Libraries
  • ZoomInfo
    Lead Generation
  • Vercel
    Platform As A Service
  • X-XSS-Protection
    Security
  • Google Tag Manager
    Tag Management

Media & News

Safewill's Email Address Formats

Safewill uses at least 1 format(s):
Safewill Email FormatsExamplePercentage
First@safewill.comJohn@safewill.com
50%
First@safewill.comJohn@safewill.com
50%

Frequently Asked Questions

What is Safewill's official website and social media links?

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Safewill's official website is safewill.com and has social profiles on LinkedInCrunchbase.

What is Safewill's NAICS code?

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Safewill's NAICS code is 81 - Other Services (except Public Administration).

How many employees does Safewill have currently?

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As of December 2025, Safewill has approximately 47 employees across 3 continents, including OceaniaAsiaNorth America. Key team members include Chief Operating Officer: H. H.Chief Product Officer: N. C.Chief Technology Officer: J. E.. Explore Safewill's employee directory with LeadIQ.

What industry does Safewill belong to?

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Safewill operates in the Consumer Services industry.

What technology does Safewill use?

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Safewill's tech stack includes Google OptimizeHotjarFacebook PixelKeen-SliderZoomInfoVercelX-XSS-ProtectionGoogle Tag Manager.

What is Safewill's email format?

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Safewill's email format typically follows the pattern of First@safewill.com. Find more Safewill email formats with LeadIQ.

How much funding has Safewill raised to date?

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As of December 2025, Safewill has raised $11M in funding. The last funding round occurred on Nov 25, 2024 for $11M.

Safewill

Consumer ServicesNew South Wales, Australia11-50 Employees

Safewill is Australia's leading end of life platform. Since being founded in 2019, Safewill has helped hundreds of thousands of Australians to create digital estate plans that cover all the legal, administrative and emotional aspects of end of life. 

At Safewill, we're on a mission to build the products that change how Australians plan for, and navigate, end of life. Because Wills were meant for everyone.

Section iconCompany Overview

NAICS Code
81 - Other Services (except Public Administration)
Employees
11-50

Section iconFunding & Financials

  • $11M

    Safewill has raised a total of $11M of funding over 5 rounds. Their latest funding round was raised on Nov 25, 2024 in the amount of $11M.

  • $10M$25M

    Safewill's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $11M

    Safewill has raised a total of $11M of funding over 5 rounds. Their latest funding round was raised on Nov 25, 2024 in the amount of $11M.

  • $10M$25M

    Safewill's revenue is estimated to be in the range of $10M$25M

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