Insights

Growth potential Jewellery retailer with a mid-size team (201-500 employees) based in Sweden, indicating a stable operation suitable for B2B partnerships and wholesale or regional expansion opportunities in Northern Europe.

In house design All pieces designed in-house in Stockholm, suggesting potential for collaboration on bespoke jewelry lines, private label opportunities, or co-branding with retailers seeking unique, exclusive collections.

Ecommerce readiness Shipping from HQ in Köping and existing digital stack (Cloudflare DNS, Mailchimp, jQuery UI, Express) indicates solid online channel capabilities; potential for D2C tech partnerships, CRM enhancements, or omni-channel market expansion.

Sustainability angle Heart for quality and contemporary design aligns with sustainable or ethical sourcing narratives; potential for partnerships focused on responsible materials, transparent supply chain storytelling, and ESG-aligned product lines.

Strategic fit Past awards in health services and a history of expansion initiatives (company broad scope and large hiring in related ventures) suggest openness to diversified product ventures, licensing deals, or technology-enabled services that leverage brand credibility.

SAFIRA Tech Stack

SAFIRA uses 8 technology products and services including DoubleClick Floodlight, Cloudflare DNS, Mailchimp, and more. Explore SAFIRA's tech stack below.

  • DoubleClick Floodlight
    Advertising
  • Cloudflare DNS
    Domain Name Services
  • Mailchimp
    Email
  • Polyfill
    Javascript Libraries
  • jQuery UI
    Javascript Libraries
  • Slick
    Javascript Libraries
  • Moment.js
    Javascript Libraries
  • Express
    Web Frameworks

Media & News

SAFIRA's Email Address Formats

SAFIRA uses at least 1 format(s):
SAFIRA Email FormatsExamplePercentage
First.Last@safira.comJohn.Doe@safira.com
97%
First@safira.comJohn@safira.com
3%

Frequently Asked Questions

Where is SAFIRA's headquarters located?

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SAFIRA's main headquarters is located at Stockholm Sweden. The company has employees across 3 continents, including EuropeSouth AmericaAsia.

What is SAFIRA's official website and social media links?

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SAFIRA's official website is safira.com and has social profiles on LinkedIn.

What is SAFIRA's NAICS code?

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SAFIRA's NAICS code is 44-45 - Retail Trade.

How many employees does SAFIRA have currently?

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As of June 2026, SAFIRA has approximately 220 employees across 3 continents, including EuropeSouth AmericaAsia. Key team members include Ceo: H. S.Digital Marketing Manager: M. E. N.Digital Marketing Manager: D. D.. Explore SAFIRA's employee directory with LeadIQ.

What industry does SAFIRA belong to?

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SAFIRA operates in the Retail industry.

What technology does SAFIRA use?

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SAFIRA's tech stack includes DoubleClick FloodlightCloudflare DNSMailchimpPolyfilljQuery UISlickMoment.jsExpress.

What is SAFIRA's email format?

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SAFIRA's email format typically follows the pattern of First.Last@safira.com. Find more SAFIRA email formats with LeadIQ.

When was SAFIRA founded?

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SAFIRA was founded in 2012.
SAFIRA logo

SAFIRA

RetailStockholm, Sweden201-500 Employees

SAFIRA is a Swedish jewelry brand headquartered in Köping, with design work conducted in-house at its Stockholm office and orders shipped to customers from the Köping headquarters. It operates in the retail jewelry sector, focusing on contemporary, high-quality pieces intended to help wearers express confidence in their style. The company is mid-sized, employing several hundred people. More information about the brand is available at safira.com.

Its customer base includes individuals seeking distinctive jewelry that reflects personal taste. In 2020 SAFIRA Group AB expanded its activities by launching Real, a mental health platform offering group therapy and an online content library.

Section iconCompany Overview

Headquarters
Stockholm Sweden
Website
safira.com
NAICS Code
44-45 - Retail Trade
Founded
2012
Employees
201-500

Section iconFunding & Financials

  • $1M$10M

    SAFIRA's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    SAFIRA's revenue is estimated to be in the range of $1M$10M

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