Insights

Market Position Swedish jewelry retailer with in-house design and Stockholm-based operations presents a cohesive brand story and local production capabilities. Potential sales opportunity: highlight partnerships or tech-enabled marketing solutions to support premium branding, omnichannel experience, and logistics optimization for direct-to-consumer sales.

Tech Stack Current tech usage includes Microsoft Advertising, MySQL, Mailchimp, jQuery, Bootstrap, and modern frameworks like Sapper. Potential sales opportunity: offer integrated marketing automation, CRM-friendly analytics, and scalable e-commerce tooling that complements their stack while improving customer segmentation and retention.

Growth Potential Revenue range $1M-$10M with 201-500 employees indicates scale and potential for B2B partnerships, wholesale expansion, and expansion into new markets. Potential sales opportunity: propose wholesale platforms, bulk ordering tools, and enterprise-grade analytics to support channel expansion.

Sustainability & Health Historical emphasis on design quality and a recent mention of a health-related platform (Real) suggests interest in wellbeing and responsible branding. Potential sales opportunity: align with sustainability and corporate wellness initiatives, offering ESG-aligned supplier tracking, reporting, and consumer-facing transparency solutions.

Competitive Positioning Notable press coverage and awards in patient safety innovations point to a strong narrative around quality and credibility. Potential sales opportunity: leverage this credibility to position premium customer experience tools, loyalty programs, and advanced analytics to differentiate in a competitive retail jewelry market.

SAFIRA Tech Stack

SAFIRA uses 8 technology products and services including Microsoft Advertising, Cookiebot, Magento, and more. Explore SAFIRA's tech stack below.

Media & News

SAFIRA's Email Address Formats

SAFIRA uses at least 1 format(s):
SAFIRA Email FormatsExamplePercentage
First.Last@safira.comJohn.Doe@safira.com
97%
First@safira.comJohn@safira.com
3%

Frequently Asked Questions

What is SAFIRA's official website and social media links?

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SAFIRA's official website is safira.com and has social profiles on LinkedIn.

How much revenue does SAFIRA generate?

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As of July 2026, SAFIRA's annual revenue is estimated to be $1M - $10M.

What is SAFIRA's NAICS code?

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SAFIRA's NAICS code is 44-45 - Retail Trade.

How many employees does SAFIRA have currently?

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As of July 2026, SAFIRA has approximately 221 employees across 3 continents, including EuropeSouth AmericaAsia. Key team members include Digital Marketing Manager: M. E. N.Digital Marketing Manager: D. D.Production And Creative Manager: J. E.. Explore SAFIRA's employee directory with LeadIQ.

What industry does SAFIRA belong to?

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SAFIRA operates in the Retail industry.

What technology does SAFIRA use?

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SAFIRA's tech stack includes Microsoft AdvertisingCookiebotMagentoGoogle WorkspaceMailchimpKlaviyoPayPalNew Relic.

What is SAFIRA's email format?

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SAFIRA's email format typically follows the pattern of First.Last@safira.com. Find more SAFIRA email formats with LeadIQ.

When was SAFIRA founded?

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SAFIRA was founded in 2012.
SAFIRA logo

SAFIRA

RetailStockholm, Sweden201-500 Employees

SAFIRA is a Swedish jewelry brand headquartered in Köping, with design work conducted in-house at its Stockholm office and orders shipped to customers from the Köping headquarters. It operates in the retail jewelry sector, focusing on contemporary, high-quality pieces intended to help wearers express confidence in their style. The company is mid-sized, employing several hundred people. More information about the brand is available at safira.com.

Its customer base includes individuals seeking distinctive jewelry that reflects personal taste. In 2020 SAFIRA Group AB expanded its activities by launching Real, a mental health platform offering group therapy and an online content library.

Section iconCompany Overview

Website
safira.com
NAICS Code
44-45 - Retail Trade
Founded
2012
Employees
201-500

Section iconFunding & Financials

  • $1M - $10M

    SAFIRA's revenue is estimated to be in the range of $1M - $10M

Section iconFunding & Financials

  • $1M - $10M

    SAFIRA's revenue is estimated to be in the range of $1M - $10M

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