Affordable payments Position SaleManager as a veteran in affordable credit card processing for small to mid-sized businesses, highlighting a track record of reducing transaction costs and providing accessible payment solutions since 1999.

Early adopter advantage Leverage the company’s history of pioneering mobile card acceptance, point-to-point encryption, and open source payment integrations to target tech-forward SMBs seeking modern, secure, and flexible payment infrastructure.

Open source leadership Highlight capabilities around open source CRM payments, POS, and shopping cart integrations as a differentiator to attract developers and IT-led buyer personas in SMBs that want customizable, cost-efficient ecosystems.

Mid-market potential With revenue in the mid single digits and a 51–200 employee base, align outreach to growing SMBs that require scalable payment solutions, emphasizing a proven path from small deployments to broader adoption.

Cloud and tech stack fit Emphasize compatibility with common enterprise tools and cloud-ready developments (ASP.NET, Windows Server, analytics platforms) to win IT managers and procurement teams seeking reliable, enterprise-grade payment services.