Residential Market Opportunity Salter Spiral Stair's focus on visually appealing and space-saving spiral stairs positions it well to target homeowners and interior designers seeking stylish, practical solutions for residential spaces, especially where space is limited.

Outdoor Applications Expansion The company's outdoor stairs designed to withstand harsh conditions present a growth opportunity in coastal regions, resorts, and outdoor recreational facilities that require durable, weather-resistant stair solutions.

Geographic Sales Potential With shipping capabilities across all 50 states, Canada, and various islands, there is potential to expand sales efforts into targeted regional markets with high demand for custom spiral stairs, such as beachside or urban developments.

Material Diversification Offering stairs made of steel, aluminum, wood, and galvanized steel enables the company to cater to diverse client preferences and project requirements, opening sales channels in both residential and commercial sectors.

Digital Marketing Leverage Utilizing digital tools such as Google Tag Manager and advertising platforms provides opportunities to enhance lead generation, target specific customer segments, and increase brand awareness in key markets.