Insights

Strategic Acquisition Sambro has been acquired by HTI Group, creating the UK’s largest independent toy company. This signals potential for expanded product lines, cross-selling opportunities, and broader distribution channels across HTI's network.

Expanded Licensing Recent growth includes launching Puzzle Palz with licensed properties like Gabby's Dollhouse and Disney Villains, indicating strong demand for branded stationery and collectibles that can drive wholesale partnerships and co-branded campaigns.

Financial Growth With annual revenue in the low-to-mid millions and a funding footprint of $18M, Sambro presents a scalable partnership opportunity for OEMs and suppliers seeking mid-market volume, faster time-to-market, and joint investment in product launches.

Leadership Velocity New executive appointments and recognized awards (including a King's Award for Enterprise) suggest a growth-oriented leadership team open to strategic collaborations, distribution deals, and performance-driven sales programs.

Multichannel Readiness Active in multiple formats and platforms (Sambro’s tech stack includes WordPress, Elementor, PHP, and Gravity Forms) alongside a diversified product range (SpongeBob, Puzzle Palz, licenses), indicating readiness for integrated marketing, feed-in catalogs, and scalable e-commerce partnerships.

SAMBRO Tech Stack

SAMBRO uses 8 technology products and services including Adobe Illustrator, WordPress, jQuery, and more. Explore SAMBRO's tech stack below.

  • Adobe Illustrator
    Cad & Graphics
  • WordPress
    Content Management System
  • jQuery
    Javascript Libraries
  • Lightbox
    Javascript Libraries
  • Microsoft Office
    Office Suites
  • Elementor
    Page Builders
  • PHP
    Programming Languages
  • Gravity Forms
    Web Platform Extensions

SAMBRO's Email Address Formats

SAMBRO uses at least 2 format(s):
SAMBRO Email FormatsExamplePercentage
First.Last@sambro.co.ukJohn.Doe@sambro.co.uk
88%
First@sambro.co.ukJohn@sambro.co.uk
10%
Last@sambro.co.ukDoe@sambro.co.uk
1%
FirstL@sambro.co.ukJohnD@sambro.co.uk
1%
First.Last@sambro.comJohn.Doe@sambro.com
100%

Frequently Asked Questions

What is SAMBRO's phone number?

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You can contact SAMBRO's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is SAMBRO's official website and social media links?

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SAMBRO's official website is sambro.com and has social profiles on LinkedInCrunchbase.

How much revenue does SAMBRO generate?

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As of July 2026, SAMBRO's annual revenue is estimated to be $1M - $10M.

What is SAMBRO's NAICS code?

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SAMBRO's NAICS code is 423 - Merchant Wholesalers, Durable Goods.

How many employees does SAMBRO have currently?

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As of July 2026, SAMBRO has approximately 79 employees across 4 continents, including EuropeAsiaAfrica. Key team members include Head Of Global Supply Chain: N. T.Head Of Information Technology: L. M.Head Of Independent Sales: M. L.. Explore SAMBRO's employee directory with LeadIQ.

What industry does SAMBRO belong to?

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SAMBRO operates in the Wholesale Import and Export industry.

What technology does SAMBRO use?

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SAMBRO's tech stack includes Adobe IllustratorWordPressjQueryLightboxMicrosoft OfficeElementorPHPGravity Forms.

What is SAMBRO's email format?

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SAMBRO's email format typically follows the pattern of First.Last@sambro.co.uk. Find more SAMBRO email formats with LeadIQ.

How much funding has SAMBRO raised to date?

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As of July 2026, SAMBRO has raised $18M in funding. The last funding round occurred on Jan 08, 2021 for $18M.

When was SAMBRO founded?

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SAMBRO was founded in 1996.
SAMBRO logo

SAMBRO

Wholesale Import and ExportEngland, United Kingdom51-200 Employees

Sambro is a mid-sized wholesale toy company based in Manchester, England, focused on the import and export of toys. Its product portfolio includes branded and licensed lines across soft toys, arts and crafts, and outdoor toys, with continued expansion into stationery and collectibles. The company develops and launches new ranges tied to licensed properties, such as SpongeBob SquarePants and Gabby's Dollhouse, and pursues diversified formats. In 2024, Sambro was acquired by HTI Group and became part of HTI Toys, a move described as establishing the UK’s largest independent toy manufacturer. The acquisition places Sambro within a broader portfolio of toy brands and aligns its activities with HTI’s wholesale distribution network in the UK and EU.

Section iconCompany Overview

Phone number
Website
sambro.com
NAICS Code
423 - Merchant Wholesalers, Durable Goods
Founded
1996
Employees
51-200

Section iconFunding & Financials

  • $18M

    SAMBRO has raised a total of $18M of funding over 1 rounds. Their latest funding round was raised on Jan 08, 2021 in the amount of $18Mas a debt_financing.

  • $1M - $10M

    SAMBRO's revenue is estimated to be in the range of $1M - $10M

Section iconFunding & Financials

  • $18M

    SAMBRO has raised a total of $18M of funding over 1 rounds. Their latest funding round was raised on Jan 08, 2021 in the amount of $18Mas a debt_financing.

  • $1M - $10M

    SAMBRO's revenue is estimated to be in the range of $1M - $10M

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