Growth through Counsel The firm has been actively expanding its leadership and practice groups with multiple hires as Counsel in 2024, indicating a growth phase and a willingness to add expertise, which presents opportunities for targeted legal services expansions, partner-led engagements, and cross-selling across transactional and litigation practice areas.

Geographic Expansion New hires and presence in Richmond, Virginia and Durham, North Carolina suggest a strategic geographic focus in the Southeast, signaling potential for market entry work, regulatory, healthcare, higher-education, and government-related engagements in these jurisdictions.

Education Sector Focus Several 2024 hires were concentrated in the education team, indicating a strengthened capability in schooling and higher-education matters, which presents upsell opportunities with universities, school districts, and related institutions facing governance, compliance, and litigation needs.

Public Sector & Counsel Talent Hiring former assistant United States attorney and seasoned Counsel signals capacity for complex regulatory, enforcement, and government-contract matters, offering entry points for federal/state government projects, investigations support, and compliance programs.

Tech and Operations Readiness The firm’s tech stack including New Relic, Pantheon, and collaboration tools, combined with a mid-sized firm profile, suggests an opportunity to offer managed IT/security, data privacy, and e-discovery services to strengthen client operations and align with digital transformation needs.