Medical Food Opportunity Target healthcare providers and dietitians specializing in polycystic kidney disease (PKD) and chronic kidney disease (CKD) to promote KetoCitra as a dietary management option, leveraging the product’s positioning as the first medical food for mild to moderate ADPKD.

Ren.Nu Program Leverage the Ren.Nu dietary program and RenAlign partnership to offer a turnkey kidney health lifestyle solution to nephrology clinics, patient advocacy groups, and non-profits, creating cross-sell opportunities with educational services and meal plans.

Clinical & Advisory Outreach Engage with recent advisory board and medical director appointments to establish thought leadership collaborations, joint webinars, and sponsored research opportunities that can drive clinician adoption and referrals.

Targeted D2C & HCP Channels Utilize current tech stack (Shopify for e-commerce and Klaviyo for marketing) to run targeted campaigns aimed at kidney health communities, including multilingual campaigns to raise PKD awareness while promoting KetoCitra and Ren.Nu program.

Strategic Partnerships Explore collaborations with nephrology clinics, PKD foundations, and research institutions to secure pilot programs, patient education initiatives, and reimbursement discussions, supported by the company’s research-backed ingredients and small-to-mid market revenue potential.