Digital Reach Leverage 1.75 million monthly digital visitors and award winning local coverage to offer advertisers programmatic and sponsored content packages across The Santa Fe New Mexican and Pasatiempo. Use Taboola and Infolinks for monetization and provide audience targeting and retargeting options to local businesses and nonprofits. Upsell digital subscriptions and newsletters to deepen engagement.

Printing Capabilities The facility operates 3 presses around the clock and already prints for several publications including The New Mexican, Taos News, and the New York Times. This capacity can be monetized by offering contract printing, co publishing, and white label printing services to regional publishers and niche magazines.

Trusted Local Brand As the region's newspaper of record with strong statehouse and arts coverage, there is opportunity to monetize events, sponsorships, and branded content with cultural institutions, government agencies, and educational partners. Pasatiempo can host premium guides or ticketed events to generate sponsorship revenue.

Analytics and Ads The tech stack includes Snowplow analytics and robust social media engagement, enabling advertisers to access measurement dashboards, audience insights, and attribution. This supports data driven ad packages with performance guarantees and higher CPMs for local advertisers.

Strategic Partnerships Private ownership and a mid market scale position The Santa Fe New Mexican to pursue collaborations with local colleges, nonprofits, and government entities for sponsored content, workforce development programs, and community initiatives. Potential partners include CNM Ingenuity and New Mexico In Depth.