Custom Apparel Line Santini's launch of the Custom Series presents an opportunity for tailored apparel solutions, appealing to both professional teams and amateur clubs, potentially expanding B2B clientele.

Seasonal Collections The introduction of seasonal collections like the Autumn/Winter Ready To Ride line showcases opportunities for targeted marketing campaigns around specific needs, enhancing customer engagement and driving sales.

Strategic Partnerships Partnering with notable brands like Pirelli & C. S.p.A. opens avenues for collaboration on high-quality capsule collections, attracting a wider consumer base seeking unique and premium cycling gear.

Event-Inspired Collections Introducing event-themed collections such as Paris-Roubaix, La Flèche Wallonne, and Liège-Bastogne-Liège provides opportunities to capitalize on cycling enthusiasts' passion for iconic races, creating exclusive products for dedicated fans.

Unisex Range Launch The release of a unisex clothing range by Santini presents a prospect to tap into the growing demand for gender-neutral sportswear, appealing to a diverse audience and potentially driving sales through inclusive marketing strategies.