New Product Launches POC has recently launched innovative products like the POC Cytal Carbon helmet and the performance aero road helmet. These new offerings can create opportunities to target cycling enthusiasts and athletes looking for advanced safety equipment.

Partnership Expansion With the partnership with Centra Software Inc. to launch a direct-to-consumer online store in multiple global markets, POC can leverage this expansion to tap into a wider customer base and boost sales through e-commerce channels.

Collaborative Initiatives Collaborating with Team AMANI for the Migration edition collection of helmets and eyewear presents an opportunity for POC to engage with fans of the brand and enthusiasts of outdoor sports, potentially driving sales through exclusive and limited edition merchandise.

Innovation and Technology Integration Utilizing a tech stack that includes IBM Cognos Analytics and Microsoft ASP.NET among others highlights POC's commitment to innovation. This technological advantage can be promoted to tech-savvy customers seeking cutting-edge products, offering a competitive edge in the market.

Global Market Expansion Establishing a direct-to-consumer online store with localization in 35 global markets showcases POC's ambition for international growth. This expansion can present sales opportunities in regions where the brand may not have had a strong presence before, widening the customer base and driving revenue.