Small SMB focus Target Sarsfield Technology as a high-potential MSP for small to mid-sized Detroit-area businesses seeking cost-effective technology optimization, licensing management, and compliant IT solutions.

End-to-end services Position as a one-stop provider for advisory, integration, and ongoing support across hardware, software, licensing, and compliance to simplify vendor management for clients with mixed tech stacks.

Regional emphasis Leverage Troy, MI location and Metro-Detroit footprint to pursue local accounts with quick onboarding, onsite support capabilities, and proximity-based service differentiators.

Revenue-focused upsell With a mid-market revenue profile, pursue opportunities to expand recurring revenue through managed services, licenses optimization, security, and compliance monitoring for existing clients or referrals.

Competitive positioning Differentiate by agile, personalized service and hands-on technical depth in IT consulting for SMBs, highlighting speed, cost control, and tailored licensing strategies as key value drivers.