Growth leadership Scarlettabbott appointed a new CEO, Rowan Manning, signaling a strategic expansion phase and potential appetite for services that scale with growth, such as enterprise-level EX programs, internal communications campaigns, and measurement capabilities.

Culture focus As a Great Place to Work Certified employee experience and culture consultancy, they emphasize culture transformation and EX outcomes, presenting opportunities for holistic program design, analytics, and high-visibility campaigns for clients seeking cultural improvements.

Mid-market scale With 11-50 employees and revenue in the 10–25 million range, Scarlettabbott sits in a mid-market niche where scalable, repeatable EX and internal comms solutions, packaged offerings, and partner-friendly services could drive higher margins and recurring engagements.

Digital footprint Technology stack and tracking (Cloudflare optimizations, Google Analytics, LinkedIn Insight Tag) indicate a data-driven marketing approach, suggesting upsell opportunities in analytics, measurement dashboards, and marketing-tech-enabled EX programs.

Growth opportunities Recent leadership hire and growth trajectory, combined with a strong client-impact narrative, point to opportunities in strategic consulting, change management, and scalable EX measurement products for larger clients or expanded relationships with existing ones.