Local Crafted Luxury Scentchips offers luxury hand-crafted wax melts, appealing to customers looking for locally made, high-quality products in the retail space.

Tech-Savvy Retail With a tech stack including tools like Snap Pixel and Facebook Pixel, Scentchips demonstrates a willingness to invest in and leverage technology for enhanced customer engagement and sales analytics.

Competitive Niche Positioning In a market with similar companies like Luminara, PartyLite, Scentsy, Bath & Body Works, and Gold Canyon, Scentchips stands out due to its unique blend offerings and Texas-based family-owned business model.

Online Presence Expansion Scentchips' online presence, with the option to order from their website, presents an opportunity for sales growth by reaching a wider customer base beyond their physical location in San Antonio.

Customization Appeal The exclusive Create-a-Scent table at Scentchips is a unique selling point that can be leveraged to attract customers seeking personalized products, potentially increasing sales through customizable blends.